Leveraging Location Landing Pages to Create Microsites for Local Businesses »

With all the bad data online, it's not easy for a local business to appear in search results.. Location landing pages help get through this clutter!

10 Backlink Building Techniques to Add to Your Arsenal Today »

SEO is continuously evolving and along with it, the process and techniques to build quality backlinks. Dive in and explore 10 backlink techniques to add to your arsenal. Some you may know and some you don’t.

Optimizing for Search in a RankBrain World »

Learn about Google's RankBrain artificial intelligence algorithm and the changes your business should take to optimize search.

Mobile Stats Reveal Precisely Where Business Can Meet Consumer Needs »

Businesses that want to capitalize on mobile marketing should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how they can offer a better experience.

Start Creating Short ’n Sweet Blog Posts Right Now! »

Give readers JEI – Just Enough Information – and they’ll keep coming back to read your blog posts for more.

Local Search and Micro-Moments: Making Magic in the Moment »

Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side effects – the Micro-Moment, as Google has coined it.

10 Local Search and SEO Hacks to Improve Visibility on Google »

These 10 local search and SEO hacks are designed to help marketers reach, or recover and maintain their rankings and survive in the competitive 3-pack local search environment.

Content Marketing Metrics You Can’t Afford To Ignore »

When you create local content, or any content for that matter, the end goal is conversion and success. A thorough review of your content marketing metrics gives you insight to see if you’re achieving those goals. Read on to find out which types of content marketing metrics you should never ignore.

5 Free Local Search and SEO Tools You Need to Test Today »

Local search and search engine optimization are complex and can sometimes be frustrating. Here are 5 free local search and SEO tools to make your work easier. Test them out today, if you haven’t already.

The Future of Digital Marketing: Video, Local SEO and The Fall of Social Networks »

As each year passes things come and things go. Digital marketing is no different. Consumers and how they depend on the Internet every day remains the same. We'll explore live video, reviews, directories, not so popular social networks and how businesses can reach consumers easier.

5 Apps Digital Marketers Can Use To Learn On The Go »

Learning apps are the perfect solution for digital marketers to learn while on the go. There are lots of apps to choose from so Bernadette Coleman narrowed the list down to 5 you definitely need to add to your arsenal.