How to Create Your Company’s Unique Brand Voice

How to Create Your Company’s Unique Brand Voice »

What does your brand voice say about your company? Take these steps to tell your audience that you are unique and to set your company apart from the competition.

Read more...
How to Launch Your Business Blog with 4 Quick Posts

How to Launch Your Business Blog with 4 Quick Posts »

Starting a business blog can feel overwhelming, but it doesn't have to be. Use these 4 easy posts and get your blog launched!

Read more...
How To Use AIDA to Write Your Website Content

How To Use AIDA to Write Your Website Content »

The AIDA model of sales and marketing – which includes Awareness (or Attention), Interest, Desire (or Decision), and Action - can create great website content.

Read more...
Marketing Strategy – 3 Ways I’m Shaking Things Up in 2017

Marketing Strategy – 3 Ways I’m Shaking Things Up in 2017 »

If your marketing strategy seems stale and unexciting, it may be time to shake things up!

Read more...
6 Old-School Marketing Tactics That Can Still Work Today

6 Old-School Marketing Tactics That Can Still Work Today »

Did you know that old-school marketing tactic can still be relevant today? Check out 6 tactics that you should still be using today.

Read more...
5 Things Every Marketer Needs To Consider During the Holidays

5 Things Every Marketer Needs To Consider During the Holidays »

Are holiday marketing efforts a part of your strategy, or just a holiday from marketing? Discover 5 reasons why businesses should continue marketing during the holidays.

Read more...
Website CTAs: Don’t Leave Home Without It!

Website CTAs: Don’t Leave Home Without It! »

You've heard how critical a good Call To Action is for your website. But did you realize that every page and every main section should have what is in essence a call to action?

Read more...
Now, Take My Homepage….Please!

Now, Take My Homepage….Please! »

Do you consider your website's homepage an engaging window into your business? Or is it more of a joke?

Read more...
Are You Thinking About Your Prospect’s WIFM?

Are You Thinking About Your Prospect’s WIFM? »

Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question: “What’s in it for me?”

Read more...
Social Media Branding: Key Content Goals

Social Media Branding: Key Content Goals »

Think about how you want your business to be perceived, and what the content goals are for your social media branding.

Read more...