What’s the Key to Writing Online Content? It’s KISS – with a Twist

What’s the Key to Writing Online Content? It’s KISS – with a Twist »

When writing online content, you must resist the temptation to write lengthy marketing copy. You instead need to follow the KISS method.

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Know Thyself: What’s the Unique Selling Proposition for Your Business?

Know Thyself: What’s the Unique Selling Proposition for Your Business? »

Consumers want to know what makes your product better than everyone else’s. This is in essence your unique selling proposition – USP. Do you know what it is? Find out today.

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A Look at Integrated Marketing Communications in the 21st Century

A Look at Integrated Marketing Communications in the 21st Century »

Wondering if integrated marketing communications has really changed that much? Absolutely. Take a look at the 21st strategies today.

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Back-to-School? To Succeed in Digital Marketing, You Go Year-Round

Back-to-School? To Succeed in Digital Marketing, You Go Year-Round »

An old saw that still rings true says “you learn something new every day!” This is especially important for those of us in digital marketing. Here’s 6 areas you need to learn about every day.

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Make Online Customer Service Flow – Get Started with 4 Key Tips

Make Online Customer Service Flow – Get Started with 4 Key Tips »

How does a business find the path that leads to happy customers? It’s possible to get there with 4 tips on providing exceptional online customer service.

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Laptop Down, Surf’s Up! Vacation Lessons for Digital Marketing Pros

Laptop Down, Surf’s Up! Vacation Lessons for Digital Marketing Pros »

How does relaxing on the beach relate to digital marketing? Enjoy 5 perspectives that apply both to vacations and to digital marketing efforts.

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Timing is Everything in Digital Marketing, Too

Timing is Everything in Digital Marketing, Too »

Let’s take a look at the importance of “when” – whether it’s the time of year, month, week, or even time of day – and see why “timing is everything” in digital marketing, too.

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Use a B2C Attitude to Boost B2B Content

Use a B2C Attitude to Boost B2B Content »

Are you being too formal in your B2B content? Find out how to find the right balance for your audience.

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Boost Engagement by Eliminating Buzzwords!

Boost Engagement by Eliminating Buzzwords! »

Does your brand's engagement need a boost? You may be using too many buzzwords in your communication.

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Wants vs. Needs: Priorities in Your Digital Marketing

Wants vs. Needs: Priorities in Your Digital Marketing »

Prioritizing where you spend your digital marketing budget can be hard. Check out these tips that help separate wants from needs.

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Play Ball! 4 Digital Marketing Lessons from Baseball

Play Ball! 4 Digital Marketing Lessons from Baseball »

Whether you love baseball or hate it, there are some important digital marketing lessons you can learn from it. Check out these 4 grand slams.

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