How To Use AIDA to Write Your Website Content

How To Use AIDA to Write Your Website Content »

The AIDA model of sales and marketing – which includes Awareness (or Attention), Interest, Desire (or Decision), and Action - can create great website content.

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Marketing Strategy – 3 Ways I’m Shaking Things Up in 2017

Marketing Strategy – 3 Ways I’m Shaking Things Up in 2017 »

If your marketing strategy seems stale and unexciting, it may be time to shake things up!

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5 Tools to Make Content Marketing Easier

5 Tools to Make Content Marketing Easier »

You know content marketing is important, but it can be hard keeping up with it. Discover 5 tools that can help make your content marketing easier.

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5 Types of Non-Sales Emails You Should Be Sending Regularly

5 Types of Non-Sales Emails You Should Be Sending Regularly »

If you’re always trying to sell with your emails, they’ll be deleted before your customer ever reads it. So, instead try these 5 types of emails instead.

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How to Include Customers as Part of Your Marketing Team

How to Include Customers as Part of Your Marketing Team »

Word-of-mouth has always placed customers on your marketing team through social media sites like Facebook. Learn how to utilize this customer marketing effectively.

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3 Ways to Boost Online Sales with User-Generated Content

3 Ways to Boost Online Sales with User-Generated Content »

User-Generated Content (USG) has many marketing benefits, but the one every business wants is its ability to boost sales. Find out how to start increasing your USG for more sales!

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6 Tips That Will Bring Your Content Marketing To Life

6 Tips That Will Bring Your Content Marketing To Life »

Does your content marketing come alive when customers read it? Discover how to inspire, motivate or encourage readers to take action!

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6 Old-School Marketing Tactics That Can Still Work Today

6 Old-School Marketing Tactics That Can Still Work Today »

Did you know that old-school marketing tactic can still be relevant today? Check out 6 tactics that you should still be using today.

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10 Steps for Developing A Mission for Your Business

10 Steps for Developing A Mission for Your Business »

A clear and well-thought-out mission for your business is able to define a it so well that it looks more like that business’s strategy. Take a look at these ten steps to develop your company’s mission & set it apart from competitors.

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Start Creating Short ’n Sweet Blog Posts Right Now!

Start Creating Short ’n Sweet Blog Posts Right Now! »

Give readers JEI – Just Enough Information – and they’ll keep coming back to read your blog posts for more.

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The Importance of Monitoring Content Distribution Effectiveness

The Importance of Monitoring Content Distribution Effectiveness »

Once you’ve implemented a content distribution strategy it is very critical to constantly evaluate and monitor the effects on your content metrics. But how do you evaluate the effectiveness? And what are the metrics for gauging the impact of your content distribution strategy?

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Does Content Copy Length Motivate or Immobilize Your Readers?

Does Content Copy Length Motivate or Immobilize Your Readers? »

The question about content copy length is asked over and over again: Should I write long copy or short copy? The answer may not be what you expect!

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