10 Steps for Developing A Mission for Your Business

10 Steps for Developing A Mission for Your Business »

A clear and well-thought-out mission for your business is able to define a it so well that it looks more like that business’s strategy. Take a look at these ten steps to develop your company’s mission & set it apart from competitors.

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Start Creating Short ’n Sweet Blog Posts Right Now!

Start Creating Short ’n Sweet Blog Posts Right Now! »

Give readers JEI – Just Enough Information – and they’ll keep coming back to read your blog posts for more.

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The Importance of Monitoring Content Distribution Effectiveness

The Importance of Monitoring Content Distribution Effectiveness »

Once you’ve implemented a content distribution strategy it is very critical to constantly evaluate and monitor the effects on your content metrics. But how do you evaluate the effectiveness? And what are the metrics for gauging the impact of your content distribution strategy?

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Does Content Copy Length Motivate or Immobilize Your Readers?

Does Content Copy Length Motivate or Immobilize Your Readers? »

The question about content copy length is asked over and over again: Should I write long copy or short copy? The answer may not be what you expect!

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Does Your Content Distribution Strategy Need a “Do Over”?

Does Your Content Distribution Strategy Need a “Do Over”? »

If you have been in business for a while but are not getting any traction despite consistently putting out marketing content, then it’s time to take drastic steps and overhaul your content distribution system and prepare a strategy that works.

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How to Rock Social Media When Rebranding

How to Rock Social Media When Rebranding »

You may have started with an eye-catching logo and respected brand. But as a brand grows and develops, there may a come a point when you’ll want to consider rebranding to reflect the new identity of the company as it is now.

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Are Your Prospects Aware? Four Awareness Levels You Need Understand to Market Better

Are Your Prospects Aware? Four Awareness Levels You Need Understand to Market Better »

As a savvy marketer you know that it’s important to understand who you’re talking to before you begin marketing. How aware are they of your product or service?

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Marketing Automation on a Budget: 10 Tools You Need to Try

Marketing Automation on a Budget: 10 Tools You Need to Try »

Marketing automation tools have evolved to provide business owners and marketers with vast amounts of real time data that enable them to learn more about their customers.

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Are You Thinking About Your Prospect’s WIFM?

Are You Thinking About Your Prospect’s WIFM? »

Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question: “What’s in it for me?”

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5 Tell-tale Signs Your Email Marketing Campaign Isn’t Working

5 Tell-tale Signs Your Email Marketing Campaign Isn’t Working »

There are a lot of things that go into making a successful email marketing campaign. And sometimes, email marketing campaigns still fail. Here are some of the warning signs.

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Why Every Business Needs a Newsletter and How to Get Started

Why Every Business Needs a Newsletter and How to Get Started »

When you think of marketing promotions, a newsletter may not be the first thing that comes to mind. However, it can be a great tool for building and nurturing relationships with clients and prospects.

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Social Media Branding: Key Content Goals

Social Media Branding: Key Content Goals »

Think about how you want your business to be perceived, and what the content goals are for your social media branding.

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