Does Your Content Distribution Strategy Need a “Do Over”?

Does Your Content Distribution Strategy Need a “Do Over”? »

If you have been in business for a while but are not getting any traction despite consistently putting out marketing content, then it’s time to take drastic steps and overhaul your content distribution system and prepare a strategy that works.

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How to Rock Social Media When Rebranding

How to Rock Social Media When Rebranding »

You may have started with an eye-catching logo and respected brand. But as a brand grows and develops, there may a come a point when you’ll want to consider rebranding to reflect the new identity of the company as it is now.

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Are Your Prospects Aware? Four Awareness Levels You Need Understand to Market Better

Are Your Prospects Aware? Four Awareness Levels You Need Understand to Market Better »

As a savvy marketer you know that it’s important to understand who you’re talking to before you begin marketing. How aware are they of your product or service?

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Marketing Automation on a Budget: 10 Tools You Need to Try

Marketing Automation on a Budget: 10 Tools You Need to Try »

Marketing automation tools have evolved to provide business owners and marketers with vast amounts of real time data that enable them to learn more about their customers.

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Are You Thinking About Your Prospect’s WIFM?

Are You Thinking About Your Prospect’s WIFM? »

Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question: “What’s in it for me?”

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5 Tell-tale Signs Your Email Marketing Campaign Isn’t Working

5 Tell-tale Signs Your Email Marketing Campaign Isn’t Working »

There are a lot of things that go into making a successful email marketing campaign. And sometimes, email marketing campaigns still fail. Here are some of the warning signs.

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Why Every Business Needs a Newsletter and How to Get Started

Why Every Business Needs a Newsletter and How to Get Started »

When you think of marketing promotions, a newsletter may not be the first thing that comes to mind. However, it can be a great tool for building and nurturing relationships with clients and prospects.

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Social Media Branding: Key Content Goals

Social Media Branding: Key Content Goals »

Think about how you want your business to be perceived, and what the content goals are for your social media branding.

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4 Quick Personal Brand Tips

4 Quick Personal Brand Tips »

It’s time for all of the cobbler’s children to have shoes. If you’re reading this, you are likely to be a marketer or a small business. You’re apt to be busy, with little time to think about your personal brand.

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How to Awaken the Copywriter Within You

How to Awaken the Copywriter Within You »

Learn how to awaken the copywriter within you with these tips from Debra Jason.

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You-Centered Content: Does Your Content Talk at or to Your Customers?

You-Centered Content: Does Your Content Talk at or to Your Customers? »

It doesn’t take long for you to decide if a product or service is right for you. Often the subject at the center of a brand’s content marketing, whether it is you-centered or we-centered, helps you to make that decision. Learn why YOU-centered content is a big deal and how to write it.

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Storytelling That Sticks for Nonprofits and Businesses Alike

Storytelling That Sticks for Nonprofits and Businesses Alike »

“Who do you serve?” is the biggest question we are all asked to answer. Storytelling is the key to helping you make that connection. Learn why storytelling is important and six steps to get you started today.

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