Are You Ready to Reignite Stalled Email Communications? Click Now

Are You Ready to Reignite Stalled Email Communications? Click Now »

Marketing is about nurturing relationships (developing that KLT Factor - know, like and trust). How do you keep the conversation going when it has stalled? How do you persist without being annoying? Learn 3 methods to get stalled email communications moving again.

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3 Reasons to Make Emotions Part of Your Marketing

3 Reasons to Make Emotions Part of Your Marketing »

In marketing, the ultimate goal is the get people to buy your product or service, and engaging in the emotions of the consumers is the best way to do that.

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The Cool Stuff I Learned About Beacons at State of Search

The Cool Stuff I Learned About Beacons at State of Search »

What are beacons and why are they important to businesses? No, that isn’t a typo. I didn’t meant to say bacon. At State of Search I learned all about beacons and am inspired to use them strategically.

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Blue Bell Ice Cream Makes a Comeback Like No Other

Blue Bell Ice Cream Makes a Comeback Like No Other »

I love me some Blue Bell Ice Cream and so does the rest of Texas. Why do you think that is? Let’s find out why and how they survived a crisis that would have killed any other brand.

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Bring Your Marketing Back To The Future

Bring Your Marketing Back To The Future »

Do you want your brand to be recognized in 30 years? Learn the 7 things you can do as part of your marketing strategy that transcend time.

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Content Marketing 101: Back To the Drawing Board?

Content Marketing 101: Back To the Drawing Board? »

If you feel like your content marketing is not working, then it’s time to take a deep dive into the W’s – who, what, when, where and why. Find out how to shift your focus and produce effective content.

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Why ‘Listening’ To Your Customers Works

Why ‘Listening’ To Your Customers Works »

Listening to what matters to your customers is more important than ever before. By listening you learn how to become their go-to problem solver. Learn how to listen with these tips.

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Our Biggest Opportunity is The Smallest Moments: Micro-Moments presented by #Google at LSS15

Our Biggest Opportunity is The Smallest Moments: Micro-Moments presented by #Google at LSS15 »

Are you capturing the small moments? Keynote speaker Ben Killmer from Google shared how opportunity lies within what Google calls "micro-moments". These moments are when consumers are making decisions.

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Gaining Your Customers’ Trust: How To Write A Great Guarantee

Gaining Your Customers’ Trust: How To Write A Great Guarantee »

The guarantee is an essential element for eliminating the risk factor among consumers. Learn the 4 keys to writing a guarantee for your business.

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The Long and Short of It – Great Content Comes in All Sizes!

The Long and Short of It – Great Content Comes in All Sizes! »

It amazes me that as long as we have been producing content, people still ask "How long a blog should be?" OR "How many words?" Writing great content is about so much more than that. Read on and find out.

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The Key Ingredient To Marketing Success: How to Find A Content Marketing Copywriter

The Key Ingredient To Marketing Success: How to Find A Content Marketing Copywriter »

All great chefs know that even in the simplest dishes, the key to creating a great dish is to use the best possible ingredients. Creating content for your website, blog posts or print pieces is no different. Learn how to find a good content marketing copywriter.

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5 Editing Tips to Take Your Written Words to Wow!

5 Editing Tips to Take Your Written Words to Wow! »

Editing is mostly science; brilliant editing is an art. Editing so that it resonates with the audience is key. Stop hacking out words for no reason and learn how to take written content and edit it into something that wows the reader.

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