Online Reviews – Business Builder or Brand Buster?

Online Reviews – Business Builder or Brand Buster? »

Having a way for your clients to leave online reviews for your business can be a great business builder. But, it is not without potential pitfalls. And if people reach out via social media, they expect a response.

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Helping Customers Find You: NAP Consistency

Helping Customers Find You: NAP Consistency »

Many consumers now use the Internet in lieu of a phone directory, which makes internet-based Name, Address and Phone or NAP consistency critical.

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Four SEO Strategies Every Copywriter Should Use

Four SEO Strategies Every Copywriter Should Use »

If you had a dollar for every time you heard, “Search engine algorithms change all the time,” you’d probably be a millionaire. This post isn’t a how-to for achieving page-one Google placement. There’s no magic trick to doing that. But there are some basic SEO strategies every copywriter should use.

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10 Local Search and SEO Hacks to Improve Visibility on Google

10 Local Search and SEO Hacks to Improve Visibility on Google »

These 10 local search and SEO hacks are designed to help marketers reach, or recover and maintain their rankings and survive in the competitive 3-pack local search environment.

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Double Dip — Pro Tips for Blending SEO and Content Marketing

Double Dip — Pro Tips for Blending SEO and Content Marketing »

In combination, content marketing and SEO create a brand-enhancing, lead-generating monster greater than the sum of their parts. Learn how SEO and content marketing are close relatives, plus how to blend the two to get the results you want.

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5 Free Local Search and SEO Tools You Need to Test Today

5 Free Local Search and SEO Tools You Need to Test Today »

Local search and search engine optimization are complex and can sometimes be frustrating. Here are 5 free local search and SEO tools to make your work easier. Test them out today, if you haven’t already.

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Meetup Highlights – How to Dominate Local SERPs with Mike Stewart

Meetup Highlights – How to Dominate Local SERPs with Mike Stewart »

Mike Stewart brought it at the #RocksDigital Meetup group in his presentation on “How to Dominate Local SERPs”. With a topic like this, you are never sure if the speaker is going to cover the basics or step it up into geekdom. Mike took the geekdom route. Get the highlights and view his slides now.

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The Future of Digital Marketing: Video, Local SEO and The Fall of Social Networks

The Future of Digital Marketing: Video, Local SEO and The Fall of Social Networks »

As each year passes things come and things go. Digital marketing is no different. Consumers and how they depend on the Internet every day remains the same. We'll explore live video, reviews, directories, not so popular social networks and how businesses can reach consumers easier.

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More Than Just Marketing: Marketing for Mobile and Local Search

More Than Just Marketing: Marketing for Mobile and Local Search »

We are in the mobile age and you need more than a marketing strategy, but a mobile and local search marketing strategy! I'll explore how today.

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What Your PPC Campaign Might Be Missing

What Your PPC Campaign Might Be Missing »

Pay-Per-Click (PPC) advertising is an important part of your digital marketing plan. And there is way more to an effective PPC campaign beyond set it and forget it! Explore 3 important things that might be missing.

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How To Write Meta Descriptions And Why It’s Important

How To Write Meta Descriptions And Why It’s Important »

Are you one of the many that think meta descriptions are not important for SEO? It’s time you rethink that. While Google claims it has no effect on placement in search results, the fact is meta descriptions have a bigger impact than you may realize. Learn that right now!

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Why Optimizing for Facebook Search is Now Even More Important

Why Optimizing for Facebook Search is Now Even More Important »

Facebook has improved the way users can search on their site. People are going to start looking even more to their platform to find your business. Are you ready? Learn how to optimize for Facebook Search today!

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