Mobile Gaming Piques Interest with Marketers and Healthcare Fans

Mobile Gaming Piques Interest with Marketers and Healthcare Fans »

Mobile gaming fanatics are suddenly catching rare, imaginary Pokémon creatures in a world where almost nothing seems rare and it is often too real.

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Local Search and Micro-Moments: Making Magic in the Moment

Local Search and Micro-Moments: Making Magic in the Moment »

Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side effects – the Micro-Moment, as Google has coined it.

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Content Marketing Metrics You Can’t Afford To Ignore

Content Marketing Metrics You Can’t Afford To Ignore »

When you create local content, or any content for that matter, the end goal is conversion and success. A thorough review of your content marketing metrics gives you insight to see if you’re achieving those goals. Read on to find out which types of content marketing metrics you should never ignore.

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How to Create Compelling Infographics and Market Them Online

How to Create Compelling Infographics and Market Them Online »

Can we all agree that everyone wants to have a website that compels people to visit, read and share it? Learn why you should use infographics as part of your digital marketing strategy and how to get started.

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Simple Secrets To A Consistent Brand Online and Offline

Simple Secrets To A Consistent Brand Online and Offline »

Does your website, social media and brand match who you really are? Your customers have expectations and these expectations are formed based on the message you send them. Learn 5 Easy Tips to Maintain A Consistent Brand Online and Offline.

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Website Best Practices and Content Planning presented at LSS15

Website Best Practices and Content Planning presented at LSS15 »

Do you have a local SEO and content plan for your business? Natalie Gould and Rachel Morgan walked attendees at LSS15 through how to keep your website current, drive site traffic and rank higher in search with content, SEO and social media.

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Simple Tips to Develop a Content Marketing Plan

Simple Tips to Develop a Content Marketing Plan »

Content marketing should be at the top of your local SEO strategy because without it the overall business plan can’t succeed. Use these 3 tips to create a successful content marketing plan.

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Improve Website Load Time and Keep Website Visitors Coming Back

Improve Website Load Time and Keep Website Visitors Coming Back »

Do you ever look at your own website? I mean really looking from your website visitors’ perspective. Your website needs to load quickly, be easy to navigate and optimized for your website visitors, not you. Learn 4 sure-fire methods to improve load time and keep website visitors.

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Don’t Lose Your Website’s Fame Because of a Domain Name Change

Don’t Lose Your Website’s Fame Because of a Domain Name Change »

If you have recently changed your domain name, or are thinking about making a change, you’ve probably considered how this will impact your website’s popularity and placement in search results. Take these 4 steps and keep your fame!

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How To Use Google Analytics and Google Webmaster Tools to View Site Traffic and Click Through

How To Use Google Analytics and Google Webmaster Tools to View Site Traffic and Click Through »

Are you curious what pages on your website visitors are clicking on, how long they stayed and how they got there? Learn how to use Google Analytics and Google Webmaster Tools to see this information and much more.

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Creating Conversions: Getting Website Visitors to Take Action

Creating Conversions: Getting Website Visitors to Take Action »

You created a website to feature your products and services to potential customers. You use digital marketing to drive traffic to your website. But is your website converting the prospects into customers? Learn how to make sure your customers are taking action on your website.

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Developing Personas To Reach Your Target Audience

Developing Personas To Reach Your Target Audience »

Personas are semi-fictional representations of the goals and behaviors of your target audience. The trick to creating a really great persona, however, is to have a thorough understanding of your target audience. Learn how to build personas of your target audience.

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