Chris Malone is widely recognized as an influencer and innovator within the local digital space, and leads the development of Marquette Group’s local advertising solutions and go-to-market strategy as their Vice President of Agency Partnerships & Sales Strategy. During his time with the organization, he has designed and executed multi-channel local marketing strategies for many of the world’s most prominent brands; leveraging brand equity at each critical stage of the consumer buying journey to influence local buying behavior.
Chris has been a featured speaker at BIA Kelsey and Local Search Association events; and, his latest SMB marketing strategy was recently featured as the case study for local digital marketing best practices at the exclusive Google International Franchise Association Conference. He is a passionate marketing leader, focused on delivering measurable results for national advertisers – and local strategy is at his core.
Leading National Brands Into The Local Digital Revolution
By the end of 2018, nearly half of all marketing dollars invested into local digital advertising will come from big brand budgets. National advertisers are embracing the massive opportunity awaiting them within the local digital marketplace, and are overcoming the increasingly complex ecosystem, in order to capitalize and capture greater share-of-wallet from the local consumer.
During this session, Chris Malone will share how national brands are no longer simply using digital media to broadcast their brand message and create awareness; but executing sophisticated local digital marketing strategies that ensure visibility, drive a significant volume of high-quality leads and build loyalty and evangelism for their brands.