Just about everything you need to know about Google Plus for Business!
Martin Shervington of both “Plus Your Life” and “Plus Your Business”, wrapped up the day at the Rocks Digital Marketing Conference with his closing Keynote and I have to say that, after his presentation, I finally understand Google Plus better and have some idea of why and how to use the platform.
Reasons Every Business Should Take Notice of Google Plus Now
Do your customers use Google?
Do you have a Local Business?
Do you want to increase efficiency and collaboration?
Do you want people to see, engage with and share your content?
Do you want to get more visitors to your website?
Understanding Google Plus
Part 1 – Eco-System
Google is a social destination
Collections – New Release (similar to Pinterest boards)
Understanding Google as the social layer – you can use circles to build engagement with targeted groups
You can add people to circles from within Gmail
Personalized results – Google+ posts can surface in search
The role of the +1 on people’s website – always share public for maximum reach
Google My Business – this is Google+ for Business
Local Business Listing – Local Business and Reviews
YouTube and Hangouts on Air
Google+ Sharing from YouTube
Google Calendar and Events
Google Chrome – Google Chromebook
Part 2 – Brand
It’s human and it’s a way of connecting people
You’ve got to have conversations, build relationships and build trust
The Google+ community will give you Search Results
The Google+ Brand Machine – Authority>Trust>Reputation
You need to start building your community on Google+
When you share a link from your blog and people engage with that content, it can pop up in a search. Make sure that you have sharing buttons on your website.
Part 3 – Action Steps
Set up a Google+ Profile and a Page – link to your website
Claim your Local listing and start getting reviews
Make sure you have the follower button visible on your site
Have a blog and create unique content
Make sure you have the +1 button on your blog posts
Set up your YouTube channel
And help the world find and connect with you in new ways…
A little psychology and some tips to community building
Build relationships with influencers – plus one, comment and share their content
Create a circle and have it on ‘notify’
Put 50 people into that circle
They’ll get a notification when you share
Sharing content says “I want my content to look like you”
Engage, engage and engage some more if you want engagement
Then post your content. And share publicly unless you have a reason not to…
Think in terms of finding your ‘100 Brand Evangelists’
Look to build opt-in lists
Reach out to people privately – ask them a question
Look to use Hangouts to connect face-to face – Interview people and let them tell their story….