The idea of writing your website content is easy. Actually writing the content is the challenge, and writing content that converts to sales is even harder.
When you’re writing your own website copy, evaluating your work can be challenging. How can you tell if what you’ve written is good, creative content as soon as the first draft?
Copywriting is one of those amazing occupations that straddles the line between art and science.
Writing well is an art, there’s no question about it. Crafting words that evoke emotions, resonate with readers, and compel them to take action is a sought-after skill.
But copywriting is also a science, to some extent. There are strategies, concepts, and “rules” that experienced copywriters follow because they’ve been proven time and time again to work—to get the reader to take action.
Of course, some “rules” are made to be broken. Sometimes doing so even helps you stand out in a crowded field. However, you won’t know unless you test them.
But before you get to that point, it’s useful for you to know some of the basics. Doing so will help you know what to pay attention to when you’ve written a first draft of content that you’re ready to review.
I’ve turned a few of the most basic copywriting rules into 6 questions that you can use as guidelines to help you judge the next piece of copy you write.
The easier it is for you to say “yes” to these six questions, the better your copy will be. Once you’ve evaluated your copy using these questions, you can go back and revise your content accordingly.
What questions do you have about writing your own copy? Please share them in the comments below because I’d love to hear from you.