Laura Armbruster is the president of GROrx, a business consulting firm that formulates customized solutions to help clients grow their businesses, taking them to the next level using potent sales and marketing methodologies. She leads a team of passionate professionals who utilize a multitude of growth plans, including demand generation, to raise the growth threshold of their clients.
Laura is an Amazon best-selling author, speaker and content creator with over 15 years of entrepreneurial experience. Prior to joining GROrx, she was the president and Chief Content Strategist of Kick It Marketing, a content services firm focused on strategy, creation and conversion.
Read her guest contributor posts.
In this session, Laura will provide proven tips and tactics that ensure you are creating demand for your brand using well-crafted content while also remaining authentic. She will focus on how you go from content creation to conversion while putting your brand voice in alignment with company values and target audience desires. If you want to understand how to make content really work for you, then this is a must-attend session!