Live streaming is the way of the future! It offers unfiltered access to what is happening in our world right now and there are several options available if you want to live stream to an audience. You can choose from Periscope, Meerkat, YouTube, and even Facebook.
The biggest and most profound reason is that Twitter owns it. This platform will continue to evolve over time so that its users have the best experience both on Periscope, and on Twitter.
It’s the natural evolution of how content is shared via the Internet. Think about it for a moment, at the dawn of social media people began sharing what their experiences were. As photo sharing became more prevalent, people began sharing photos of what they were doing. Videos then became elaborate productions to share content with audiences.
Now with the introduction of live video streaming, it’s a revolution as to how people are able to interact. If you look back on the history of television and video, it was primarily a one-way communication medium. The content was broadcast to a respective audience with feedback being post airing. Now with live streaming, you, as the content generator, can solicit feedback from an audience as the broadcast is occurring.
You now have the ability to interact with your audience in ways that were not possible before. Imagine for a moment that you are a plumber and you receive calls about various issues regarding clogged pipes on a regular basis. You can conduct a scope on how to unclog a drain, and actually walk people through it, answering questions while you are conducting the broadcast.
You can use live streaming video for anything you would like, but make sure you are demonstrating your expertise and having fun while doing it. Now is the time to start marketing to consumers in a whole new way.
Are you going to jump on board with live streaming video or just watch your competitors continue to dominate the market?