Are you in sales? Hint: If you have your own business, you are! And if you’re in sales, you probably have a top sales tip for driving new business. What is your favorite sales tip?
Ask ten people and you will get ten different answers. Don’t believe me? Here are just a few of the excellent responses I found when researching this topic…
There is a lot of great advice, wisdom and anecdotes about successful selling. Each of the above rules of sales have merit, and should be included in your sales toolkit for future reference.
However, at the end of the day the #1 rule of sales is that it doesn’t matter. Much like the 2, 6 or 7 steps to a perfect golf swing. It is not about the number of steps. It’s about focusing on the goal – to hit the little white ball 275 yards straight down the fairway toward the pin.
This same logic applies to sales. In reality, there is no clear-cut #1 rule when it comes to sales. It is about one thing and one thing only, “if you take care of the customer everything else will fall into place”. Does that mean we have a new #1 rule of sales? (Just kidding).
Don’t focus on the rules or steps to successful sales, put your emphasis instead on taking care of the customer and building great relationships. Success will follow.
Which of the above rules do you find easiest to apply, and which one is the most challenging for you?
Editor’s note: To learn more about John Carroll’s perspective on selling, you may refer to his on-line training class Discover Your Formula for Success.