Maintaining a Facebook Page that keeps followers engaged can be a challenge. It takes research, creativity, time and dedication to keep your content fresh. Best practices in social media engagement are as fluid as new technology, and trends sometimes seem to change daily. If you’re worried about declining engagement or feel stuck on what to post, take a look at these Facebook Page tips for insight and inspiration.
Simple Facebook Pages Tips to Create Clicks and Comments
1. Post When Your Audience is Active
The number of people seeing your posts is a key factor to the level of engagement on your Facebook Page. Since everyone has a different schedule for when and how long they stay online, it makes sense to stay on top of your Facebook analytics and to schedule your posts strategically. Fortunately, Facebook makes it easy to do that with their easy tool, Facebook Insights. This is where you can view your dashboard to analyze various types of data, such as the times your followers are most active. Insights allows you to tailor your posting schedule more effectively. Even though it may take some time and tweaking to learn how to use your analytic data effectively, it’s worth the effort. You can also encourage your followers to request receiving notifications, so they will automatically know you’ve posted and will not miss any of your awesome posts!
2. Ask for Feedback
Most people love to give their opinion. So why not give them the opportunity to do just that. Ask for specific feedback regarding your business or brand. You can create an attention-grabbing graphic with your inquiry for feedback, or simply ask a question in a status update. This encourages interaction, and can also serve another practical purpose: helping you to improve what you offer.
3. Boost High-Performing Content
If you have a blog (and you should, but that’s for another post), it’s a great idea to publish your posts on your Facebook Page, because doing so drives traffic and invites audience interaction. Using a relatively small monetary investment you can boost the Facebook post to expand the reach. Doing so is worth it, because increased engagement puts your content in front of even more viewers. And the best thing is, you can target who sees those posts.
4. Make ’Em Laugh
I’m sure you noticed that some of the most shared Facebook posts (and sometimes even viral posts) are funny memes. Most of us could use a little laughter in our day, so consider adding a few of these posts to your posting schedule. Make sure to use humor that would not be seen by others as offensive or crude. Also make sure that it is relevant to your audience’s interests. Brightening a follower’s day is sure to provide some positive engagement.
5. Just Ask Them
Another action that ensures your followers will engage is simply to ask questions. It’s difficult to pass an enticing question without adding your two cents. Be sure to ask open-ended questions rather than a question that can be answered with a simple yes or no. This allows you to find out what they think, and increases the chances of continuing the conversation to build on that relationship with them. Questions can be about anything that is related to your brand and your audience’s interests. Make it compelling, and avoid topics that may be seen by others as controversial or sensitive. We’ve all seen social media campaigns that have gone wrong. You don’t want to end up there.
6. Give a Call to Action
Provide a call to action for your readers, usually at the end of your post. A call to action is simply a request for what you would like the reader to do next. You can request that they answer a question, share your post, like your post, share their opinion, opt in, or maybe even buy something. Remember: you want to be providing value much more than selling. A good rule of thumb is 80 percent value to 20 percent selling. Telling your audience what you want them to do is not only acceptable, it’s expected.
7. Add Value
As we just said above, we want to be adding value at least 80 percent of the time on your Facebook Page. Adding value has always got to be top-of-mind. Ask yourself whether your content is valuable to those who read your content before you post it. If you can answer yes, you’ll have a winner. It’s important to constantly think of your customers, clients or followers in every marketing action you take.
Boost Facebook Page Engagement Starting Now!
These seven tips will get you started, or help to jump-start a page that isn’t performing as well as it once did. There’s certainly a plethora of other suggestions for creating winning content and increasing engagement on your Facebook Page. Make sure to track the results with Google Analytics or another tool.
I would love to hear tips that have helped increase engagement on your Facebook page. Happy commenting!