Roxanne Roark

Save Time and Cultivate Customers with 3 Advanced Twitter Tips

Get Real-Time Results with Twitter for Business
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By now, most people know what Twitter is, and probably how to use it. Advanced Twitter tips, who needs em? Well, Twitter is a much more powerful tool in the hands of people that really know how to harness that power!

Get More from Social Media with these Advanced Twitter Tips

Being a social media marketer I can whiz through Twitter and bend it to my will 😉 … and leave people wondering how I did something or found something so fast, or so easily.

Advanced Twitter Tips, Easy as 1-2-3

Today I want to share these advanced Twitter tips with my friends at RocksDigital. So without further ado, here are 3 advanced social media tips for Twitter to help you get more out of the platform!

Advanced and Saved Twitter Searches

If you’re a Twitter user, you have most likely used a Twitter search before. You may have even saved the searches for use later. But what I’m about to share with you will help you find just what you’re looking for with the click of a few buttons and a saved search.

Did you know that search engines (like Google, etc.) have what are called Boolean search commands? These strings of words and symbols help the search engine determine, in a much more refined way, what you are looking for. Let’s say you are looking for opportunities to be a podcast guest in your niche. Twitter has it’s own search engine. So fire up Twitter! People are looking to connect with others on Twitter every day, so why not use it as a tool to help yourself?

Below is an example of an advanced Twitter search where users are tweeting about looking for guests for their podcast.

Advanced Twitter Search

Try using combinations such as “Looking for” OR “guest wanted” OR “want to be a guest” AND “podcast”

This string tells Twitter you are looking for tweets that have the phrase “looking for” or “guest wanted” or “want to be a guest” as well as the word podcast. Go to your “Latest” tab on your search to find the tweeps tweeting tweets just like that. 🙂 Fine-tune the search, then save it to use again and again later on.

A few more examples:

  • “looking for guests” OR “call for” OR “accepting guest” AND “podcast”
  • “looking for presenters” OR “are you a presenter” OR “looking for guests” AND “webinar”
  • “speakers wanted” OR “looking for speakers” OR “call for speakers” AND “your industry”

Create Lists for Warm Leads

If you use Twitter on a regular basis, you might make some connections with businesses or other people who could potentially become customers. (That’s actually how I got started with my business!) When you begin these conversations or when someone comes to you with interest, after answering their questions, do you keep up with them? Sometimes, it takes a little warming up before a conversation can become a sale, so how can we nurture that along? The answer is Lists.

When you’ve had a conversation with another Twitter user and it’s become clear that they may be a lead, add them to a private list! It’s easy to do:

  1. Go to the profile for the account you want to add to your new list, and click the three dots next to the “follow” or “following” button, as shown below.
How to Create a List
  1. Click “Add or remove from lists…” and then click the checkbox next to the list you want to add the user to, or click “Create a list” to create a new list.
How to Create a Twitter List
  1. If you’re creating a new list, be sure to give it a name and then make it a private list, so people don’t know they are on this list, and no one else (like a competitor!) can view it.
Name Your Twitter List

This list will allow you to keep up with those users in one place without having to go to each profile and remember which users you were talking to. This way, you can help promote them when you’re able, jump into relevant conversations, or answer questions as you see them, becoming a trusted resource for them. When you earn their trust and become a familiar face, they are going to be much more likely to buy from you or use your services.

TweetDeck for Native Scheduling

As a business owner, one of the easiest (and most dangerous) things to do is to schedule content ahead of time. (I say dangerous because if you just set it and forget it, you’re in for some wasted time and effort.) However, with many of the most popular tools for scheduling, links may get shortened, causing no preview, or images or other media may not show up. Since tweets with photos get up to 313% more interaction, it’s important!

TweetDeck is a tool that originally came out years ago, and people loved it. I loved it! But then Twitter acquired it, and effectively ruined it. However, more recently they’ve made some updates to it, and now, a big pro to using it will be that we can schedule tweets, and media will show up natively in the platform – because Twitter owns it! The best part? This includes GIFs!

So if you’re looking for a tool to help supplement your scheduled social media content without causing problems, I would go ahead and check it out, even if you only use the web version.

Take these Advanced Twitter Tips One Step at a Time

That’s all I’ve got for you today. And hey – don’t stress yourself out trying to start doing everything in this list! Being an entrepreneur and a one-woman-show myself, I totally get how easy it is to make yourself super-busy. Just start with one and make it a habit, then move forward with the next. Soon, you’ll be utilizing these social media tips to their potential. 😉

Did these advanced Twitter tips inspire you to see Twitter with new eyes? Have questions on how to get going? Share your thoughts in the comments!

Roxanne Roark

Roxanne R. Roark is a seasoned social media marketer from Tulsa, Ok, with a passion for learning and conquering the digital space for her clients through strategic social media marketing!

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