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You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you
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You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you

Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side

Mourn no longer, my dear local marketers and small business owners; the team at Periscope heard your pleas. Many of you know, May 4, the

It was last August when Google introduced major changes to the local pack feature. The search giant debuted the 3-pack for desktop search results, mirroring

When you create local content, or any content for that matter, the end goal is conversion and success. Fortunately, a thorough review of your content

Local search and search engine optimization (SEO) are complex and can sometimes be frustrating; however, extremely necessary. Without proper optimization, a business’s site doesn’t stand

You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you

Mobile is one of the greatest disruptions in digital marketing, but I’m not focusing on mobile today. Instead let’s explore one of its great side

Mourn no longer, my dear local marketers and small business owners; the team at Periscope heard your pleas. Many of you know, May 4, the

It was last August when Google introduced major changes to the local pack feature. The search giant debuted the 3-pack for desktop search results, mirroring

When you create local content, or any content for that matter, the end goal is conversion and success. Fortunately, a thorough review of your content

Local search and search engine optimization (SEO) are complex and can sometimes be frustrating; however, extremely necessary. Without proper optimization, a business’s site doesn’t stand


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When was the last time you had a website content audit? For many businesses the answer is never. Most content plans focus on new pages,

A website content plan sets out what a business should work on first. But when priorities change, the order of that work should change too.

We’ve talked recently about how site plans and content maps help organize a website. The next question is how the work they identify becomes a
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