Content Marketing 101: Back To the Drawing Board?

Content Marketing 101: Back To the Drawing Board? »

If you feel like your content marketing is not working, then it’s time to take a deep dive into the W’s – who, what, when, where and why. Find out how to shift your focus and produce effective content.

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The Long and Short of It – Great Content Comes in All Sizes!

The Long and Short of It – Great Content Comes in All Sizes! »

It amazes me that as long as we have been producing content, people still ask "How long a blog should be?" OR "How many words?" Writing great content is about so much more than that. Read on and find out.

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5 Editing Tips to Take Your Written Words to Wow!

5 Editing Tips to Take Your Written Words to Wow! »

Editing is mostly science; brilliant editing is an art. Editing so that it resonates with the audience is key. Stop hacking out words for no reason and learn how to take written content and edit it into something that wows the reader.

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Developing Personas To Reach Your Target Audience

Developing Personas To Reach Your Target Audience »

Personas are semi-fictional representations of the goals and behaviors of your target audience. The trick to creating a really great persona, however, is to have a thorough understanding of your target audience. Learn how to build personas of your target audience.

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Is Your Content On the Go? How To Create Mobile Content

Is Your Content On the Go? How To Create Mobile Content »

Mobile must be considered when creating a content strategy. The trick is how do you balance the needs of mobile platforms. Learn how to create mobile content.

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Creating Content that Fills the Sales Funnel With Buyers

Creating Content that Fills the Sales Funnel With Buyers »

You often find that folks talk about the sales funnel as if it stands alone (which it doesn't) and that people just miraculous trickle to the bottom if you provide them with enough content via social media or drip, or both. Creating content that creates a buying state is an art. Learn HOW.

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5 Do’s For Building Your Personal Brand

5 Do’s For Building Your Personal Brand »

Personal brands are not just for actors, authors and speakers. With the constant access to information and the ability to easily post your life online, everyone should consider their personal brand. Learn the components to building your personal brand in this post.

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5 Tips to Build A Company Brand Voice

5 Tips to Build A Company Brand Voice »

Many people talk about brand voice, tone and messaging, but when it comes down to it, they choose their own personal voice. If you want your company to live beyond you - its needs a voice of its own. Learn HOW in this post.

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Inspire Your Creative Genius: Crank Out Content Like a Pro

Inspire Your Creative Genius: Crank Out Content Like a Pro »

Ever suffer from “writer’s block?” You know that terrible feeling when you sit in front of a blank page and try to create content that is wonderful, compelling and worthy of a reader’s time? 5 Tips to Create Content When You Don’t Feel Like Creating

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Mark Twain’s Tips for Creating Content

Mark Twain’s Tips for Creating Content »

When it comes to creating content, it makes sense to turn to the masters – those who have created works that live on for years. Twain understood how to create content that people wanted to read, talk about, and share.

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Want the Secret to Content Strategy Success? Document, Document, Document

Want the Secret to Content Strategy Success? Document, Document, Document »

The B2B Content Marketing Benchmarks, Budgets and Trends for North America report is available, and there is one takeaway that is near and dear to my heart and it relates specifically to your content strategy.

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Give Voice to Your Brand: Answer These 5 Questions

Give Voice to Your Brand: Answer These 5 Questions »

How do you make sure that your brand has a voice that is authentic, resonates with prospects and customers, and tells your story in a truthful way? Answer these 5 questions!

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