ROCKS DIGITAL  BLOG

Bernadette Coleman

Beginners Tips for a Successful Google AdWords Campaign

For Beginners Google AdWords CampaignIntegrating a Google AdWords Campaign as part of your local SEO strategy can be quite useful, and when used properly, can result in financial gain for your local business. AdWords might seem hard to use for the beginner, but by engaging in the following practices, you’re more likely to find success.

Take Care of Your Local SEO Keywords

The keywords you choose to target with Google AdWords campaign is the foundation. Try to answer these questions as you choose keywords:

  • Is this keyword commonly used in searches?
  • Is your budget large enough to make money on this keyword?
  • Does it make sense to add a local qualifier to this search?
  • Will this keyword accurately reflect your goals in an AdWords campaign?

There are also negative keywords–keywords that might get visitors, but will reflect poorly on your business. Words like “cheap” for a high-quality service, or “second hand” for a new clothing store.

Also be careful to target your ads to the right keywords. If you have 12 keywords, don’t try to use one ad to reach all 12 searches. You can combine ads for some keywords e.g. “best pizza in Maryland” and “best pizza in D.C.,” but trying to load a whole bunch of keywords onto one ad just weighs it down and makes it less likely that customers will click on the link.

Make Sure You’re Targeting Local Searchers

So someone has clicked on your ad. Great! Does that landing page compel them to buy something? If you want to make money with AdWords, you have to convert the person that clicked on your ad into a customer. Your ad needs to be well crafted, yes, but your landing page also needs your attention.

How to Optimize Your Website Landing Page

  • Look trustworthy by using perfect grammar and a pleasing page design
  • Appeal to someone who lives in the town/area you’re targeting
  • Answer questions that your potential customer might have after clicking on your ad
  • Make it easy to purchase your good or service

Your goal with AdWords is to convert a random click into a purchase as quickly as possible and the less clicks the person has to make to buy the better your results will be.

Monitor and Optimize Your Google AdWords Campaign

Here are three things to do while your campaign is running:

  1. Keep an eye on statistics to see what’s working and what’s not
  2. Make changes to your campaign on a schedule–weekly or bi-weekly
  3. Watch for campaign trends and capitalize on them

If you have a small budget, remember the top spot is not all that matters; it’s who sees your link and clicks. It’s better to be visible all day, then let to let the limited budget make it so after noon your ad will not be seen at all.

To wrap up, to get started with a Local SEO combined with a Google AdWords campaign the first step it so start.

You can’t learn how to create a great AdWords campaign if you don’t start somewhere, so get after it and let me hear how it goes.

 

Learn more on this important topic at one of the largest digital marketing conferences for 2015!

Bernadette Coleman

Bernadette Coleman is a SEO, Local Search, Engaging Content Enthusiast & CEO of Advice Interactive Group, an Inc500 Digital Agency.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You