Unless you’ve been living under a rock the past couple of years, you will have noticed that organic Facebook engagement has declined. This results in most people paying for ads to increase their overall engagement. While you should put Facebook ads into your budget, you can still break through the muck with some organic strategies!
Want More Facebook Engagement? Be Ready to Work
Be warned, these methods involve putting in the time and energy to generate results. They don’t happen overnight.
Six Strategies to Boost Facebook Engagement Organically
1. Post More Often
The first thing you must do is increase the frequency of your posts. You want to provide ample opportunities for people to engage with you throughout the day. As for the exact number, it will all depend on your audience. Over time you will determine what the magic formula is for your audience. For some it might be 3 posts, and for others it could be a lot more. The key is to utilize various numbers of posts until you find a number that generates the greatest return for the least output.
2. Spice Things Up
Secondly, add variety to your posts. If all of your posts are basic status updates, you are missing out on a huge opportunity to connect with people on Facebook. People want to connect with individuals on a personal level, whether it’s a business or not. If every post is the same, then people won’t be able to get to know the person behind the brand. This is especially true for small businesses. You will want to utilize a variety of post types each day. Here’s a few examples:
You definitely want to test different post types and determine what combination generates the greatest response from your followers.
3. Don’t Post and Run
Social media is about engagement, so if you are posting on your page and not engaging with your following, you’re leaving money on the table. A post is a way for someone to interact with you. If people feel they cannot do this, they will move on to someone else who will.
4. Leverage Live Video
In terms of authenticity, it doesn’t get much better than live streaming. Utilize a variety of themes for your streams. Let them:
- Get to know you
- See you when you’re not working
- Glimpse behind the scenes
Your goal is to create engagement and get them to see you in an unedited fashion. Think of it as a snapshot of your life. Ideally, you will want to stream on a daily basis to maximize your potential returns.
5. Ask People to Get Notified
Show people how to get notified when you post, and ask them to turn on their notifications so they won’t miss anything when you post something new. This will help ensure your audience is aware of new posts, as well as when you go live. The more people that can quickly engage with your content, the quicker the process of pushing it out on the platform will be.
6. Be Authentic
Lastly, let people see the real you. People want to get to know who you are as much as possible. In every industry there are countless people who do exactly what you do. The only thing that separates you from the competition is what you do to build a relationship with a prospect. To attract the greatest number of ideal clients to your business on a daily basis, you must make it your mission to show up in a 100% real fashion.
Start Boosting Facebook Engagement Today
Social media is a powerful platform, and implementing the above strategies will help you improve your organic Facebook reach for a personal Facebook account and a Facebook business page.
Are you engaging your Facebook followers, or pulling a post-and-run? Starting engaging today with commenting below!