ROCKS DIGITAL  BLOG

Laura Darkstar

Build Your Business By Building Business Relationships

Building-Business-RelationshipsI recently attended a digital marketing conference (can you guess which one? LOL!) and one of the biggest takeaways for me was that business isn’t about SELLING, it’s about creating RELATIONSHIPS. It can be difficult to figure out how to get started with this very important task.

Start Looking At Your Business Relationships as an Investment

  • You put in (deposit) time, support, constructive feedback.
  • You get out (withdraw) opportunities and ideas.
  • To keep your relationship healthy, you want to be sure you make an effort to make more deposits than withdrawals.
  • There is a mutually beneficial value created.

Where To Find People to Build Business Relationships

  • Meetup Groups
  • LinkedIn and Facebook Groups
  • Online Forums and Communities
  • Conferences

Potentially, anyone you meet could be a valuable contact. Maybe they don’t need your services but they probably know someone who does.

To illustrate the point, let me tell you about Bart (not his real name). Bart worked for WidgetCo (well, close enough).

  • Bart’s license plate was “WDGTCO”.
  • Bart’s shirts all had the WidgetCo logo on them.
  • The pen that Bart used to sign all his paperwork and write checks? WidgetCo logo on the pens.
  • If there was a party, Bart brought cookies with the WidgetCo logo on them or a cake decorated with the WidgetCo logo.
  • Bart worked WidgetCo into every conversation I ever had with him. But not in a “salesy” or obnoxious way. It just always seemed that whatever issues someone was having, it could be solved in some manner by WidgetCo.

It’s been over 25 years since I last saw Bart. But, I remember that his goal was that everyone would remember his name if they ever needed WidgetCo products.

The lesson here is that you should love what you do as much as Bart loved WidgetCo; and invite the people you come into contact with to build a relationship with you (and by extension, your business). Maybe they don’t need what it is you have TODAY, but make the association pleasant so when they, or someone they know, need what you have, you’ll be the first person they call.

How many times have you been going about your day and come across something that makes you think “You know, that woman I met at the conference and got a card from was talking about needing something like this”. What an opportunity to build a relationship! Call or send a quick email – not because you want something, not because you want to sell them something, but to share something that might hold value for them. That’s relationship-building GOLD.

Final tip (for this post, anyway) – if you have the opportunity to meet people you’ve previously had online-only relationships with face-to-face – TAKE IT.

You’ve already got the foundation for a great relationship, so solidify that strategic alliance over coffee or lunch. Even if you don’t have a project to work on together right now, making the investment almost always pays off. Maybe not in a way you imagined but you can enjoy the dividends of a great business relationship investment for years to come.

How do you feel? It’s time to go get busy networking and building business relationships!

What relationship building tips have worked for you? Share below.

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You