ROCKS DIGITAL  BLOG

John Carroll

How to Effectively Share Your Sales Message in 30 Seconds

John Carroll, Sales ExpertSharing Your 30 Second Sales Commercial

What would you say to a prospective buyer if you only had 30 seconds to spark an interest in hopes of getting that all important first meeting?

Well guess what … this is about all the time you have to make a positive first impression that will hopefully lead to future sales. In most networking and social interactions, 30 seconds or less is the standard to grab a prospect’s attention. You see, we humans have rather short attention spans and are easily distracted.

So, what’s the secret to capturing a prospective buyer’s attention in a crowded room or a crowded marketplace bombarded by literally thousands of daily sales messages?

Although it’s widely held that 93% of communication is non-verbal, getting the remaining 7% right is essential to building credibility and trust with your target audience. When you formed your business, you developed vision, mission and value statements that address your going-forward business direction and value proposition. How do you convert these statements into sales messages that address the “So what?” and connect with prospective buyers?

This is one of the exercises I work through with coaching clients who are struggling with sales and effectively promoting their businesses. To begin, review and update your vision, mission and value statements so they accurately and succinctly reflect your current business direction and value drivers. Next, think through the typical sales and social scenarios you engage in and the follow-on conversation.

For example, when you connect with people for the first time in a social or networking setting, you can breakdown the logical flow of these interactions as follows:

  • Opening Statement … What do you do?
  • 30-Second Introduction … Tell me about your business?
  • Customer Value Proposition (CVP) … What makes you different?
  • Expanded Sales Message … Tell me more!

Now, prepare your written responses for each of the items above. Click here for example responses to help you complete this exercise.

Developing responses to these items will better position you to deliver a compelling sales message to help promote your business and generate future sales. One of the underlying benefits of completing this exercise is providing you new content for use in a variety of ways – i.e. web site, blog articles, newsletter, headlines, YouTube videos, brochures and proposals, to promote your business.

At the end of the day, the purpose of building your sales message in this manner should be to help you find the right connections with prospective buyers so they buy more and more often from you.

Good luck and good selling!

John Carroll

John Carroll is a Business and Leadership Strategist, Best-Selling Author, Blogger & Speaker. Top 100 Leadership Expert to Follow. Who's writing your story today?

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You