ROCKS DIGITAL  BLOG

Laura Darkstar

Community Management Tips for Business Owners

Community Management Diverse ImageIf you’re a business owner, you likely already have an online community whether it’s your blog, a Facebook group or an active Twitter account.  Community management is one of the most challenging roles you can have. Your success relies on quick decisions, driven by your master strategy. Great community managers must be equal parts shepherd, therapist, court jester and ninja.

Community Management for Current Groups

So, how do you do your best Community Management whilst saving your sanity? Here are some tips:

  • First and foremost, strive to be transparent with your community at all times. Making a change? Let your community know that it’s coming and why.
  • Commit to building and maintaining the community. A community doesn’t build and maintain itself. You need to dedicate time to it, listen and respond.
  • Create connections & build relationships. Reach out for feedback. Demonstrate that you know, remember and value your community members as individuals, not just as members of your online community.
  • Community management relies heavily on developing trust with members. Great community managers keep the best interests of the community members firmly at the center of their community strategy. Don’t let the noisy few (and there are ALWAYS a few “squeaky wheels”) dictate policy and set the direction for the community as a whole.
  • Acknowledge users who take the time to engage. Not just the frequent commenters, not just the folks who are community leaders, EVERYONE. Taking the time to acknowledge even the quieter members of your community can encourage them to become more actively engaged and to spread goodwill about your brand.

Ideas for New Communities

If you don’t currently have an online community, give some serious thought to creating one. Do you have a conference coming up? Company-wide training? Some sort of community outreach project? Set up a community before the event and invite people to join. This gives participants an opportunity to get to know each other beforehand (hooray for no more awkward ‘ice-breakers’!!)

  • Promote peer networks and boost engagement. This will help your teams and your community feel supported and they’ll be more invested in your mission.
  • Share cross-platform – did you find an excellent picture related to your brand on Instagram? Share that with your community on Facebook or Pin it on Pinterest. This can help expand the reach of your community.
  • If you find engagement is less than enthusiastic, consider implementing a special day or two during the week where you post questions and ask for answers. Make sure you comment when people answer to encourage conversation.
  • Use content to spark conversation. Don’t make every post a promotion. Find an emotional connection and ask your community to share. Do something fun like “Fat Cat Friday” where people can post pictures of their cats (ahhh, how the internet does love cats!) or “Dog-Tired Monday” where people can post their pictures of snoozing pooches. Laughing together can be a great community builder.

How are you building your community? What has worked for you and your company to increase engagement?

 

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You