ROCKS DIGITAL  BLOG

Debra Jason

Does Content Copy Length Motivate or Immobilize Your Readers?

Yes, that’s the question – a question about content copy length that’s been asked over and over again: Should I write long copy or short copy?

More often than not, I hear many of my writing clients say, “Our prospects are busy and they won’t read long copy.” My response is usually: If your message resonates with them they will read on.

“Just Right” Content Copy Length

And, I add that it’s important to write as much as you need to in order to get your message across. When the content of your copy pushes prospects’ buttons and reveals a solution that makes their lives and/or jobs easier, it motivates them to take action.

I was therefore stoked when I came across the infographic below by Neil Patel called “How much copy should you write on your homepage?” posted on QuickSprout’s blog.

I was thrilled to see the section that said, “Make the page as long as it needs to be. It requires as much copy as is necessary to help people complete the task at hand.” This gem is in alignment with my own philosophy of writing copy.

How Much Copy Should You Write on Your Homepage?
Courtesy of: Quick Sprout

 
Content Copy Length Guidelines Also Apply To Print

Plus, I love that Neil referred to my mentor, Gene Schwartz, and his States of Awareness I shared here on the Rocks Digital blog and which are also covered in Chapter 3 of my book, Millionaire Marketing on a Shoestring Budget™.

While Neil’s post refers to homepage content, I will add that these guidelines apply to print materials such as direct mail sales letters as well. When you’re looking at sales pages (vs. “home” pages), you may find those that run on and on (i.e., printed out it might be 15–20 pages) can get cumbersome indeed.

When you sit down to write your own copy, always keep your goal and your audience in mind. Then turn to some of the points highlighted in this infographic. Use them as guidelines, and you should do just fine.

Have a tip you want to share about copy length? What has worked for you? Long or short? Please comment below.

Debra Jason

Debra Jason is author of "Millionaire Marketing on a Shoestring Budget™". She teaches "Marketing with heart. Inspiring you to communicate your passion so it has a powerful impact." She loves speaking, connecting, dancing, yoga & MEMORIES OF beach walks with her dog.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You