Are you writing copy that converts prospects into customers? You need to be. Whether you’re writing your own content or retaining the services of a professional copywriter – be it for a blog, web sales page, video sales letter, direct mail piece or brochure – these 5 quick copywriting tips will make it easier for you to create content that connects with the reader.
Quick Copywriting Tips For Powerful Content Marketing
1. Talk to one person at a time.
For years, in seminars I’ve taught or articles I’ve written, I’ve always recommended that you write as if you’re sitting across the table from your prospect or customer. Imagine that they are right there with you and speak to them one-on-one.
- Visualize yourself in line at your favorite coffee establishment.
- In line, in front of you, you hear the customer sharing the challenges they have been facing that day.
- As you listen, you realize that you have a solution that will help that person.
- Now, imagine yourself sitting a table talking to them, listening to their issues and concerns.
- Then, it’s your turn to talk. What would you say?
- After the visualization is done, sit down with a pen and paper and write down the conversation.
2. Use the word “you.”
“You” is one of the strongest words in the marketing lexicon. While prospects want to know you’re a viable, credible business, they also want to know what’s in it for them. Can you reword your content so it focuses on “you” instead of “we?”
3. Make your content inviting to the reader’s eyes.
Avoid those long run-on sentences and lengthy paragraphs. My rule of thumb is to keep paragraphs at 5 lines and use bullet points. When your prospects read your sales page or open up your direct mail letter, don’t make them hunt for the information. Make it easy for them to find and read.
4. Make emotion part of your promotion.
What issues are your prospects facing? Perhaps they’re frustrated . . . stressed . . . overwhelmed. Touch on their needs and how you can help them with a solution. They care more about their hopes, dreams, and ambitions than your product. Let them know you can make those hopes, dreams and ambitions come true. Offer them value.
5. Remember, benefits, not features.
Silk is just a feature of a dress. And, perhaps your prospect is shopping for just that. More likely, what she really wants is to know that the silk dress fits her like a glove, makes her look sensational so she feels like a million bucks, and is attractive to her partner or date. Before you write, make a list of features and see how many you can convert into benefits.
Content marketing is about more than creating a plan, but if you don’t have a plan, here is an article to help you create one. Want more content marketing tips? Check out my other articles featured on #RocksDigital.
Are you going to incorporate any of these writing techniques into your marketing materials? Please share your thoughts below.