Content Marketing Solutions for Businesses and Brands
If you run a business that wants greater online visibility, you need to have a content marketing strategy. Getting content written for your business website helps with SEO, but to get the ultimate benefit, you need an effective content marketing strategy to go with it.
Content of all types – blogs, infographics, guides, social media posts, YouTube videos, sales copy – is what drives the internet today. Every stage of the sales process, from the first encounter with a brand to the closing of the sale, relies on content.
Time is valuable, and your customers are only willing to trade theirs in exchange for something compelling. At Rocks Digital, we develop enticing content. This is content that, when placed in front of your audience, will educate, entertain – and ultimately convert to sales. The end result with an effective content marketing campaign is targeted leads, brand recognition and eager buyers.
Does Your Business Need a Content Marketing Campaign?
Every business has an audience at different stages of the buying cycle. Some people might be completely unfamiliar with your brand, while others could be regular consumers. The Rocks Digital content marketing team can craft a strategy to reach and engage individuals at every stage of the sales journey.
At every encounter with your brand, audiences should be engaged and delighted by the content you are putting in front of them. We start with creating an engaging website that highlights your products and services, brand values and history. And what about your existing customers? Regular blog posts can keep these clients coming back to your site and keep your business top-of-mind.
Know that content marketing doesn’t always require you to create new content. An effective content marketing strategy will leverage this fact by using the content that has already been created in new and exciting ways.
Guides, tutorials, articles, infographics, email marketing drips and social media posts can all be crafted from existing published content and resources produced by the business. In fact, if your business is creating highly informative content and you are not using it in multiple formats, you are wasting precious resources. All of these content types combine to build a business’ digital footprint online.
How to Get Started With Rocks Digital Content Marketing Services
The Rocks Digital content marketing services deliver a custom experience based on the needs of the business. Put simply, our goal is to create and promote – and convert your targeted audience into customers. Our process looks similar to the following.
- Audit – We start with auditing your website to see what materials you already have available, and what is converting.
- Create – We’ll research to determine the type of content your ideal customer is craving, and then create it. This new compelling content is written to educate, but also achieve your business goals.
- Promote – Once created, the content is promoted in various ways. The goals include increased search engine visibility, greater social amplification and targeted advertising.
- Tracking – We’ll ensure tracking is in place so we can track the success of the campaign. Reports will be made available for you to see the results in real time.
Common Content Marketing Questions
What types of content marketing efforts are best for my company?
The content output and content marketing methods will vary depending on what your audience responds to. Studying your competitors is one of the steps in determining this.
Is content marketing cost-effective?
Content marketing is extremely cost-effective when done correctly. Rocks Digital aims to employ content marketing strategies that get form fills, downloads, opt-ins and more.
Does content marketing work for all business types?
Yes. However, content marketing takes on many meanings, and will vary in approach based on the business type. For instance, while a guide download will work for someone wanting to get more form fills, a boosted video patient testimonial may work best for a doctor wanting new patients. When it comes to an effective content marketing strategy, one size does not fit all.
Start Benefiting From Content Marketing Today
At Rocks Digital, we use targeted content marketing campaigns to improve a business’ bottom line. Along the way, the business will build brand recognition – and their database. You need a digital agency you can trust, and we can deliver! Call (214) 989-7549 or contact us online to learn more about our content marketing services today.