ROCKS DIGITAL  BLOG

5 Killer Tips for Converting Customers Into Brand Ambassadors Online

How To Convert Customers into Brand AmbassadorsWord-of-Mouth has always been, and always will be, one of the best and simplest ways to build your business. The Internet and social media have made it easier than ever before to generate new customers by converting your current customers into brand ambassadors. Happy and satisfied customers want to spread the word about their experience. All you have to do it ask them and make it easy!

Brand Ambassadors, Social Media and Referrals Create More Customers!

 
1. Reward Referrals

When a customer shares one of your posts, invites a friend to “like” your page, signs up for your newsletter or spreads the word about your business in some other way, reward their effort!

This could be as simple as offering a discount on their next order, a freebie or some other token of appreciation. Gratitude goes a long way and will make that customer more likely to share information about your business in the future and encourage others to do the same – creating a sharing cycle.

2. Make The Process Easy

In general, most people don’t mind passing on information about your business, especially if you make it easy to do. You can increase your chances of getting referrals by making the process as simple and streamlined as possible.

For example, Facebook is an easy way to accomplish this because all he or she has to do is click the “share” button on a post. When a share button isn’t available, such as on your website, you can create a simple referral form that visitors can use to send a link to their friends. Integrating social sharing buttons on your website is another way to make spreading the word easier for your customers.

3. Offer After-Sale Incentives

When you watch a movie or show on Netflix, you have the option to “share” what you are watching via a variety of social media sites. Follow their example and give your clients the chance to share a recent purchase they made through your company on their social media websites.

To make them more likely to do this, offer some kind of incentive, like a coupon or free gift on their next purchase. You can set up this share-and-reward process without adding stress to your daily operations by using plugins within your website and reward programs.

4. Say “Thank You”

When you notice that someone has written a positive review of your business or shared a post without being asked, take a minute to say thank you. Saying thank you only takes a second and it benefits your business in multiple ways.

It also shows that you are listening to your customers and care about what they have to say. Make your customers feel appreciated and they will want to spread the word about your business.

5. Just Ask!

Finally, never underestimate the effectiveness of something as simple as asking a client to tell a friend. When you can tell that a customer has been satisfied with your products or services, thank them and simply ask them to tell someone else about your business.

Most people are more than willing to share about their experiences with others. Asking your satisfied customers to refer you also creates a sense of camaraderie between you and that customer.

Maintaining a good relationship with your customers is something that can make or break your business. Remember, word-of-mouth is one of the most powerful tools in the business world, so keep your customers happy and they will generate new business for you.

What are some ways you have generated referrals for your business with digital marketing? Share with me below!

Bernadette Coleman

Bernadette Coleman is a SEO, Local Search, Engaging Content Enthusiast & CEO of Advice Interactive Group, an Inc500 Digital Agency.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You