Laura Armbruster

Inspire Your Creative Genius: Crank Out Content Like a Pro

Learn How to Inspire Genius And Create Content Like A ProEver suffer from “writer’s block?” You know that terrible feeling when you sit in front of a blank page and try to create content that is wonderful, compelling and worthy of a reader’s time?

Truthfully, I don’t believe in writer’s block. I believe we all have great stories to tell and things to say. I also believe that brands want to truly engage with their audiences. However, there are days that it is easier and more natural to create content. And then there are those times that make you want to, well, scream.

Fortunately there are ways to push through those tough times when you feel like your creativity has gone on vacation. Much like preparing and packing for a trip, you need to be prepared for these dry spells (it will happen – it happens to even the very best content creator).

Learn how to push through dry spells and inspire your creative genius.

5 Tips to Create Content When You Don’t Feel Like Creating

1. Start a ‘Swipe’ File

This is not permission to steal someone else’s work. Period. However, it is a good idea to keep a stockpile of stories, themes, images and videos that you really like. Review them again and ask yourself why you like them? What is it that made you want to read or watch them? Use the emotions and feelings you get from reviewing your file to start creating your own pieces. Note I said your own pieces, which will resonate more readily with your audience anyway.

2. Watch a Movie

Or maybe a television show if you don’t have time for the movie. Many of my favorite authors use this tactic as a way to get those creative ideas flowing again. The simple act of unplugging and enjoying someone else’s creative works may be all you need to get the ball rolling.

3. Change Your Writing Tools

If you always compose on a computer, try writing longhand. Make sure to use paper and a pen you really like. Or try recording your thoughts and then having them transcribed. Sometimes the act of talking through your ideas helps you to get them out of your head and into the media you want to create.

4. Find Your Creative Time

For me that is first thing in the morning – the earlier the better. Something about the quiet stillness of those early hours really gets my creative juices flowing. For others, it may be late nights, or mid-afternoon. Try writing at different times to find your sweet spot. If you find you are stuck, try composing at a different time of the day.

5. Get the Ideas Out, then Walk Away

A fresh pair of eyes on a content project is a great idea, even if those eyes are yours. Muscle through the initial phases, and then look at the piece again in the morning. You will be less stressed and find that you can quickly edit and complete the article, blog, video or podcast with less effort than the previous day.

There are times that deadlines require you to push through and get a project done. Try getting as much done as possible, then give yourself a little break before going back to review again. If you are writing, read the piece out loud. Video and audio simply watch and listen again and again until you feel the flow is there. Then submit and let it go.

Content is a marathon, not a sprint.

You will enjoy creating some pieces more than others.

The main goal is to ensure your audience gets something out of every piece of content. Then you have done something great!

What helps to get you out of a writing slump when you have a deadline coming on strong? Share and let’s discuss.


Learn more on this important topic at one of the largest digital marketing conferences for 2015!

Laura Armbruster

Laura Armbruster is an author and speaker whose purpose is to “Give Voice.” She is the Chief Impactor® and President of GROrx, a business growth consulting firm.

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