ROCKS DIGITAL  BLOG

John Carroll

Stop Spraying and Praying: Create Meaningful Connections

Learn how to create meaningful connections Are your making meaningful connections or just “spraying and praying”?

Although it is widely stated that 93% of communication is non-verbal, getting the remaining 7% that is verbal right is essential in building credibility and trust with your intended audience. In the social world, it’s all about the 4C’s – Connections, Conversations, Conversions and Cash, and it starts with “connections”.

Over the past several years, I have had the opportunity to speak to groups on several occasions about “How to Improve Your 30-Second Elevator Pitch” and “Are You Speaking to Me?” These presentations stress the importance of tailoring your message in order to powerfully position your business and value proposition with a diverse audience.

Whether it’s your 30-second elevator pitch, headline for a sales letter, blog article, YouTube video or another form of communication, there are some important things for you to consider when developing your message with a specific audience in mind.

Success Tips for Creating Meaningful Connections

1. Have something important to say – important to them!

The message should be clear, concise, on-topic, and packed with rich content that motivates them to keep reading or listening.

2. Choose your words carefully.

Make sure your vocabulary fits the intended audience. Use powerful words and phrases they fully understand to help engage them in a conversation.

3. Create a visual image to strengthen the connection with them.

If appropriate, tell a brief story relevant to the topic to peak their interest and help get your point across.

4. Be sure your message is goal-oriented.

Design your message with a specific outcome in mind. Include a ‘call to action’ so they know what you want and most importantly, what’s in it for them.

5. Adjust the message content to ensure it elicits a strong response.

If you are developing new flyer for example, create 3-5 different messages and then test them out to determine which one yields the highest response rates.

Are you speaking to me?

One of the hurdles we all encounter is how to craft the appropriate message when multiple target audiences are represented. Avoid the temptation to “spray and pray”, and instead develop a more focused message aimed at a selected segment of the audience. The latter requires more effort and forethought to construct, but ultimately should result in much higher response rates.

While there is no one specific right answer when it comes to connecting your message with the audience, the more you know about your ideal client and target market(s), the easier it will be to deliver an impactful message that produces the desired result.

Is there anything you are going to do differently to create meaningful connections where you will be remembered? What has worked for you in the past and what hasn’t? Let’s discuss.

 

Learn more on this important topic at one of the largest digital marketing conferences for 2015!

John Carroll

John Carroll is a Business and Leadership Strategist, Best-Selling Author, Blogger & Speaker. Top 100 Leadership Expert to Follow. Who's writing your story today?

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You