Dave Carberry on Mobile Geo-Targeting
The vast majority of Americans, 95% of them, now own a cell phone of some kind. By 2020 there will be more mobile phones worldwide than households that have running water. And 90% of the time on mobile is spent in apps. It’s all about moments; it’s all about capturing the moment. There’s also a shift in ad spending as live TV numbers are trending down. It’s “The Google and Facebook Show.”
Dave Carberry, CEO of Enradius, explores this topic in detail at the 2017 Rocks Digital Marketing Conference.
Geo-Targeting the Mobile User
You must collect as much data as possible.
The Zero Moment of Truth – The Psychology of What’s Happening in the Moment
- I want to know moments
- I want to go moments
- I want to do moments
- I want to buy moments
The moment of wanting is right now!
Who’s tracking you? EVERYBODY … It’s creepy but it’s cool. We have become The Truman Show. Our lives are under scrutiny – our likes, dislikes, and preferences are all being tracked.
Mobile is the new paradigm and it’s based upon location, personalization and purpose.
Mobile is defining life moments with tools, so instead of the Zero Moment of Truth, it’s now the Zero Moment of Tools.
Use Tools to Find Out
- Where are your sales coming from?
- What’s your reach?
- How can you better define your audience?
Moments to Live By
- Take lots of notes
- Don’t sit on the sidelines
- Don’t give your competitor an opportunity to take your business
- Get creative
- Use video
- Podcasting is growing, don’t miss out!