Rocks Digital

Data Privacy Expert, Dennis Dayman, to Present a Rocks Talk on GDPR at Rocks Digital 2018

Stop Whining – GDPR is Actually Good for Your Business and Your CustomersDennis Dayman has more than 25 years of experience combating spam, managing security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions.

He’s been appointed by U.S. Department of Homeland Security Secretary Nielsen to the Data Privacy and Integrity Advisory Committee. As Chief Privacy and Security Officer for Return Path, Dennis leverages his experience and key relationships to provide best practices to Return Path and its customers, while ensuring the compliance of their communications data flows. He is also responsible for coordinating and managing Return Path’s international electronic commerce, privacy, and internet related policy issues.

Previously to Return Path, he was Eloqua’s chief privacy and security officer. Eloqua was acquired by Oracle for $871 million in 2012 and is now the centerpiece of Oracle’s marketing cloud. He is a longstanding member of several boards and advisory committees within the messaging industry, and also sits on several advisory boards for internet companies. He is also a partner, mentor, and frequent investor in startups. Dennis is a Ponemon Institute Fellow, and an IAPP Fellow of Information Privacy (FIP).

Rocks Talk

Stop Whining – GDPR is Actually Good for Your Business and Your Customers

Since the General Data Protection Regulation (GDPR) came into effect, it is dominating the news agenda and is a top priority for businesses. The GDPR has been viewed as a hindrance by many companies, with much of the focus on businesses preparing for GDPR.

In all of this, an important detail is being lost: this new regulation is also set to have a positive impact on consumers, especially in terms of improving the customer experience. Although you may be reading this as an employee of a company that needs to be GDPR-compliant, put your consumer hat on for just a moment.

  • You’ve undoubtedly signed up for a service you were interested in, only to receive email from other, unrelated organizations later. Are they related? Some are, absolutely.
  • Are they all related? Of course not. Every business that processes customer data must be General Data Protection Regulation (GDPR) compliant, yet some companies will have more work to do than others.
  • Rather than thinking this is some kind of “tick the boxes” exercise, audit your business effectively to comply and to get a better picture of your customers. Then show your customers, competitors, and peers how you are embracing digital transformation and using this as a time of reflection on your existing processes.

Think of GDPR as enforced digital transformation. It might be a bitter pill to swallow, but you’ll feel a whole lot better after doing so. Essentially, you can turn GDPR into a positive for you, your company, and clients.

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