DFW Rocks Social Media Day Conference 2012

The First Annual DFW Rocks Digital Media Conference 2012

This is the one that started it all! The name would later be updated to Rocks Digital, but 2012 was the year that Lissa Duty decided that Social Media Day deserved a full conference. Others would follow, but Lissa Duty and Rocks Digital paved the way. Let’s look back at some of the highlights from the inaugural conference.

Attendees included small business owners, entrepreneurs and other professionals seeking to learn more about expanding their business reach through social media. The event took place in Dallas at none other than The Social House. In fact, DFW Rocks took over the entire restaurant venue. With every available seat occupied, 117 people huddled together to learn tips and tricks on LinkedIn, Facebook, Twitter and much more.

The 2012 DFW Rocks Digital Media Conference Sponsors and Advertisers

A conference of this size couldn’t happen without the support of a wonderful group of sponsors. Our ROCKING sponsors in 2012 included the following:

  • Biz Link Networking
  • Dallas / Fort Worth WordPress Group
  • DFW Social Media Marketing Group
  • com
  • Andrea Vahl.com
  • ribit
  • Patty Farmer & Associates
  • Something Different Companies
  • com
  • Raven Tools

The 2012 DFW Rocks Digital Media Conference Speakers

J.R. Adkins | Fred Campos | Lissa Duty | Patty Farmer | Giovanni Gallucci | Neil Lemons | Robin Moss | Mike D. Merrill | Andrea Vahl

We didn’t have live bloggers in 2012, so if you missed this conference you really missed out. We do have a few photos of all the fun we had.

What did we learn? A lot! Here’s a look at the speakers and sessions attendees got to hear.

2012 Social Media Day Celebration Conference Line-Up

After Lissa Duty welcomed everyone, the day got off to a great start with Keynote Speaker Andrea Vahl of the Grandma Mary Show sharing her tips on Facebook Marketing for Pages. This was followed by a morning break and attendee networking opportunity before two more sessions began.

  • ROCK Your Twitter: Tweet like a Pro | Lissa Duty
  • YouTube Video for the DIY | Robin Moss

A buffet style lunch and more networking was followed by three more ROCKin’ good sessions.

  • Six-Figure Follow-Up: Connections to Clients | Patty Farmer
  • The Power of Being LinkedIn | J.R. Adkins
  • Your Business Interest in Pinterest | Fred Campos

A quick break allowed attendees to digest and discuss the prior sessions as they networked with each other and then, once refreshed, they went back for more!

  • What Is Right for Your Business? Social Media Sites & Tools | Lissa Duty & Fred Campos
  • Social Media Pros Question & Answer Panel | Giovanni Gallucci, Neil Lemons & Mike D. Merrill

By the time the conference wrap-up started, the attendees were buzzing about how they were going to put their new knowledge to work in their own businesses. New friendships were formed and businesses connected to create partnerships to strengthen one another.

Social Media Day After-Party

The Rocks Talks are a conference favorite each year, so to mix it up, this year we’re doing ALL Rocks Talks, ALL day. This means you’ll walk away with the chance to have learned from 18 digital marketing authorities on a range of topics focused around SEO, Local Search, Web Design, Content, Social Media and much more.

Each presenter will have exactly 15 minutes to share 3 to 5 key points. We’ll have a 5-minute pause in-between each speaker for you to stretch your legs while the next presenter gets ready.

The conference will be held 100% live. Each session will also be recorded, so if you miss a few minutes or an entire session, you’ll have access to the recording later.



    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.


    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.


    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich