ROCKS DIGITAL  BLOG

Laura Darkstar

How To Dominate Local Search Online

Local, Search and SocialKicking off the day at the Local, Search and Social Summit 2015 was Bernadette Coleman who leapt right in to Dominating Local in a Mobile World.

Why You Need To Dominate Local Search On Mobile

Why is mobile important?

  • 50% of mobile searches are trying to find a local business
  • 61% of local searches result in a purchase
  • 50% of mobile users visit a store within a day of performing a related search
  • 68% of smartphone users use their phones to get directions

Voice search is really important – you have to make sure that your keywords are things that mobile searchers will look for/find.

So, how do you compete in a mobile world?

Make sure you have the tools to market in a mobile world – it’s all about relationship management.

You can target your audience based on their data:

  • Trust = Convenience
  • Reading reviews, listening to what others say/what is being said about your brand is important
  • Ignores ads, seeks authenticity…. Are you an expert/authority?
  • Opinionated and shares opinions
  • Social media has a 100% higher lead to close rate than outbound marketing
  • Make sure you are engaging – be proactive instead of reactive
  • The potential clients are value conscious
  • Doesn’t want to waste time – instant gratification

Local Mobile SEO Now:

  • 62% of organic searches show differently on Mobile
  • You don’t want to be behind the 8-ball, you want to be ahead of the curve!
  • Make sure your site is mobile optimized
  • Search engines give preference to mobile friendly sites

How to Start Dominating Local Search

Optimize for local and local search – people are searching for what they’re looking for that’s close.

Start with an audit: Audit = Learning Opportunity

  • Optimize behavioral signals – see how they are behaving and you can react to them
  • Use real, local photos
  • Optimize title tags to help click-though rates
  • Optimize meta description – this is what search engines pick up on
  • Don’t ignore schema reviews – review your schema markup
  • Don’t ignore barnacle SEO – if you’re trying to rank on the first page of Google you will find that you might have, for instance, some Yelp reviews – make sure your profiles on those sites are optimized
  • Earn some good links – fewer high quality links are better than ton of low quality links

Have Consistent Citations and Remove Duplicates

  • Make sure that they are correct, not duplicated
  • Only focus on the Top 50 citations and data aggregators. Ignore low quality cites.
  • Citation = name, address, phone number
  • Make sure your data aggregator data is cleaned up and accurate
  • Make sure you have social signal enhancement
  • Use videos to help with conversions

How To Create Local Content?

LISTS!!

List = Hook + reward

Numbered lists = Traffic – give them what they want in a short time

Lists help you:

  • Collect
  • Manage/Organize
  • Rank

Use Lists to answer questions and Add local content to your lists.

View the Slides

Bernadette packed a lot of information into the first session of the Local, Search and Social Summit and these were the highlights.

Are you dominating local search? What one thing have you seen makes a difference for your business in Local Search?

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Content writing services.

    How to Select a Content Writing Service

    From increasing local search presence to attracting new customers, businesses need quality content to thrive online. The leading content writing services consistently make life easier

    Local SEO website optimization.

    How to Integrate Local SEO Into a Website

    Getting your website to perform in local search is essential for businesses looking to grab customers’ attention. With the support of a top local SEO

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now