ROCKS DIGITAL  BLOG

Natalie Gould

The Do’s and Don’ts of Writing Anchor Text

Writing anchor text is needed.
Image Credit – AnnaShoots/Shutterstock.com

Yes, to Anchor Text and Here Is Why

Anchor text is essentially the text found in an active hyperlink embedded into online content. It serves as a useful tool to help direct readers deeper into the site, and to create internal or external links. Anchor text is a valuable SEO tool that should not be overlooked.

In general, the trend in anchor text is going the same way as many other things—the more natural, the better. Before writing anchor text, use the following as your guide to produce the most natural results:

Do—Use Partial Match Anchor Text

An example of this would be “website application developer” or “trail running shoes.” You can think of these like long-tail keywords. The text that is before or after these anchor texts should fill in any blanks that a search engine would need, such as location or other details about the business.

Do—Use Hybrid Anchor Text

A hybrid anchor text combines part or all of your brand with some non-branded words as well. This could be done in one or two separate links in the same area on a page. The benefit of this approach is that it reinforces your brand while simultaneously giving additional context to the reader and to web crawlers.

Don’t—Use Exact Match Anchor Text

Exact match anchor text titles are akin to standard keywords that all too frequently sound unnatural. Crawlers will pick up on this and you could be dinged for forced link building.

Don’t—Use Naked URLs

A naked URL is just a plain and simple URL. It may or may include the http:// or www. But either way, it is not very readable and breaks up visitors’ experiences, potentially hurting your SEO efforts.

Don’t—Use Zero Anchor Text

Phrases such as “click here” have no meaning in and of themselves and tell readers nothing about what they will see by clicking. The context of good anchor text should give a preview of what is to come.

In general, if you keep in mind the purpose of any anchor text, your job of writing anchor text becomes more natural and much easier.

Following these tips and including a healthy variety of text verbiage are the ways to make these elements work for you. Your site visitors and your site’s SEO can all benefit when you implement logical, informative and helpful anchor text.

Natalie Gould

Natalie Gould is VP of Content Mgmt at Advice Interactive and active blogger. Always curious, live for food and laughter.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Content writing services.

    How to Select a Content Writing Service

    From increasing local search presence to attracting new customers, businesses need quality content to thrive online. The leading content writing services consistently make life easier

    Local SEO website optimization.

    How to Integrate Local SEO Into a Website

    Getting your website to perform in local search is essential for businesses looking to grab customers’ attention. With the support of a top local SEO

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now