It seems all the social media sites are adding the use of cards as an option with their platform. So, of course, YouTube added interactive YouTube Cards as part of their video platform. These cards are meant to eventually act as a replacement for annotations and some have already been labeled as “annoying” and “obstructive”. However, there are actually many excellent benefits to using YouTube Cards, especially for businesses, so don’t shy away until you give them a test drive for yourself.
YouTube Cards give you the opportunity to direct visitors to other links related to your business in an attractive, eye-catching way. For example:
As mentioned, when you use YouTube Cards, you are able to direct viewers to links of your choosing. One of the main reasons businesses utilize YouTube is to get the word out about their organization and to direct people to their site. With YouTube Cards, it’s incredibly easy to gain site traffic because you can feature your website on relevant videos and use lead-ins, such as “if you want to learn more…”
Not only will increased website traffic likely increase your sales, but it should also help to increase your site’s organic search engine ranking, creating a win-win situation.
Do you have a brand new product that you’re excited about selling? Or, maybe you have a product that just won’t sell? YouTube Cards are the perfect way to promote any product you choose. Simply create a video, such as a commercial or a paid testimonial or review and make sure to have someone using, talking about and/or praising the product in the video. Then, at the end, you can provide a helpful link so that interested viewers can go out and buy that product immediately.
When you are trying to sell something, time is your enemy because people lead busy lives and easily forget about products, even those they are interested in. With YouTube cards, however, you don’t give them the chance to forget. They can immediately click and purchase.
You can visit YouTube FAQs for more on the use of YouTube Cards.
Have you started using YouTube Cards? I would love to hear where you are in your journey, so sound off below!