ROCKS DIGITAL  BLOG

Picture of Veleisa Burrell

Best Ways to Get and Keep Email Subscribers

Email subscribers
Image Credit – Gorodenkoff/shutterstock.com

No matter if your company is big or small, creating customer touch points via email transforms the relationship between business and buyer.

Tips for Getting and Keeping Email Subscribers

These email subscribers essentially become a part of your business. Electronic communications can trigger buying, increase sharing and create trust, and email is said to be one of the fastest growing trends in 2017 (Content Marketing Institute, Forbes).

How to Get New Email Subscribers

1. Splash Page

If you’re just starting out and want to build your contact list, a splash page is a great way to gauge interest in your service or product and gain contacts. One great example is Myleik Teele of My Taught You. When Myleik proposed a retreat for her followers and wanted to gauge interest, she launched a splash page for interested parties to submit their email addresses. In one week, she received 500 subscriptions solely related to the retreat.

Splash Page

 

2. Free downloads

Another way to bolster communication with email subscribers is to create digital content like e-books and webinars that showcase your talent and credibility, and leverage the content in exchange for contacts. Find a topic that addresses a need for your existing and potential clients, provide the solution, and offer it on your personal website or LinkedIn in exchange for useful contact information like an email address.

Email 1

 

Email 2

How to Keep Email Subscribers

1. Relevant Content

One of the most crucial ways to keep your subscribers interested and engaged with you and your content is to provide information that is relevant to them. Continue to study pain points and provide solutions while working to be creative in your delivery. Also, don’t rely solely on the written word. Videos are one the fastest growing content marketing areas and it’s estimated that one minute of video is equal to 1.8 million words.

2. Make It Mobile Friendly

It’s been drilled into marketers’ heads for years that mobile readability is essential to websites, and this applies to email marketing as well. Be sure that your content is viewable on multiple devices and via different email services (Outlook, Gmail, Yahoo, etc.) because 80 percent of subscribers say they will delete an email that isn’t readable on their phone.

Any business needs a healthy email content strategy; however, the best content won’t help if you don’t have a healthy list of email subscribers. And, once you have them you have to keep them coming back.

Do you have a tip on how you get or keep your email subscribers? Share it with us in the comments below.

Save

Veleisa Burrell

Veleisa Burrell loves a good story, which inspired her career in communication. When she's not reading a Twitter thread or working on a customer relations project, she's teaching fitness classes.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Traditional search engine optimization.

    What Is Traditional SEO?

    Traditional search engine optimization services have been key to digital marketing success for over two decades. More recently, alternative approaches – ranging from AI Overviews

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now