Erik Solan, Director of Amplified Content, leads the paid media & content amplification teams at Vertical Measures with an integrated approach across all service channels. This includes identifying and applying best practices as well as strategic planning across Paid Search, Programmatic, Social, Amplification, and Lead Nurturing efforts. Additionally, he works on the frontlines auditing and prospecting to assist in crafting custom holistic digital marketing solutions dependent on a client’s individual business goals.
Erik brings 8 years of experience in the digital field with specializations in landing page strategy, PPC strategy, cross-channel attribution, and bid strategy automation. Erik has worked personally to improve ROI performance on clients such as Pep Boys, Wyndham Vacation Rentals, and Panasonic Healthcare, and showcases vertical experience in automotive, health care, restaurant, fitness, travel & hospitality, finance, law, and consumer packaged goods.
When not attached to his laptop, Erik can be found enjoying life with the fam – camping, smoking meat & tipping ales, and contemplating when it was exactly that LEGO sets became so ridiculously expensive. Also, Tom Waits is his spirit animal.
Content Amplified – Crafting a Digital Conversation
You have a great product. You write about it every week. You filmed it, you animated it, you took great photographs. So, where are all the sales at!?
Our content is king and our creations are precious – but truth is, content is only as powerful as its ability to get in front of the right audience at the right moment in their journey. That’s where amplification tactics come into play.
This interactive workshop will:
- Review how to assess existing digital marketing efforts for gaps in content and delivery
- How to begin crafting a solution for a full-funnel amplification strategy
- Explore channel coverage including press releases, paid & organic social, lead nurturing, and influencer marketing
This is one Rocks Digital workshop you will not want to miss!