ROCKS DIGITAL  BLOG

Laura Darkstar

How to Explosively Grow a Personal Brand on LinkedIn presented by Goldie Chan

Goldie Chan posts videos on LinkedIn… A LOT of videos.  In fact, she uploaded video in the parking lot of the conference today. She has grown her audience from 2,000 to over 30,000 on LinkedIn.

Goldie’s Pro Tip: ALWAYS send a note with a connection request on LinkedIn.

Build a presence on a platform that makes sense for your brand.

Pinterest has AMAZING SEO, so don’t write it off as a dying platform.

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.” – Steve Jobs

Focus

Know the kind of content you want to create and eliminate distractions.

It’s always helpful to have your personal flavor in your personal brand. All of those things that are weird about you, that can be built into your personal brand. You want people to be able to start a conversation with you.

 Feedback & Collaboration

Be open to hearing real feedback that’s constructive and collaborative.

Think about 5 individuals or brands that you could collaborate with next week.

Content

Create the kind of mind-blowing content that your audience can’t wait to watch.

You need to know what your audience really wants. List five interesting people who are in your space and look at their content. Admire the content, and then look at how can you do that with the filter of your personal brand lens.

What Are Your 3 Brand Keywords?

Goldie’s are:

  • Magic (Disney, Harry Potter)
  • Marketing (10+ years experience)
  • Me (Authenticity)

What are the adjectives that you want people to relate to you? Ask 2 of your friends/colleagues.

Demographics

  • Knowing intimately who you are speaking to, and WHY, will put you one foot ahead of the rest.
  • How old are they, where do they live?

Press and PR

If you have one simple message, press will be able to cover you much more easily. Press wants a simple message.

  • The more you know your own brand, the easier it is for press and PR to work with you.
  • You want press to know who you are QUICKLY.

CAREFULLY curate what you share.

Heads up – LinkedIn is revamping groups, so this is a good time to start a new group!

Goldie’s Pro Tip – Building a community that values your brand and consumes all of your content is an invaluable resource, whether you’re in consulting or working within a much larger organization.

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You