Laura Darkstar

The Fabulous February Wrap-Up – Sweet Digital Marketing Treats for You

The Fabulous February Wrap-Up - Sweet Digital Marketing Treats for You Our shortest month is long on info, at least here at Rocks Digital! We’ve brought together Feb’s fabulous posts on a single page for easy access. Read an article’s synopsis and hit the link to reach the full piece.

Here’s February’s Sweet Treats

From using emojis to video and landing pages, all the way to underdog marketing and 2018’s marketing trends, this freshly-baked dozen will keep you learning! (Find January’s monthly wrap-up here.)

Reach and Promote

If you are managing a Facebook page for a local business, you need to get some savvy. Fortunately, Manuela Gadancheva dishes up a heaping helping of great advice AND pictures to help you navigate the world of Facebook advertising.

OMG! Emojis!

Marketing with emojis? If you put in a little effort, you can harness the power of emojis and put them to work for you. Moss Clement helps us strategize and mobilize our emoji army to help people get the picture of you and your business.

Here’s to Your Healthy Business

Better health is not a fad or pithy catch-phrase. Keeping yourself and your business healthy is a wise investment. Clint Fuqua shares the why of making sure you AND your business commit to being healthy – and how that can boost your brand.

Linking into LinkedIn

You’ve got a profile on LinkedIn, what more do you need to do? Veleisa Burrell gives us the lowdown on leveraging LinkedIn and maximizing our LinkedIn experience! Build your brand and create meaningful connections on LinkedIn for personal and professional transformation.

Never Fear, You CAN Cheer for the Underdog

Ahhh, the underdog – humble and loveable. Whether it’s your team, your movie hero or your favorite business (your own business?), we love to root for the underdog. Harley David Rubin shares both history and a look forward at how rooting for the underdog has been, and continues to be a strategy for marketing success.

First Impression – Flat or Fabulous?

You know the old saying… You never get a second chance to make a first impression. And, while you can overcome that first impression if it isn’t good, why not work on making your website’s first impression on a potential client a great one? Syed Ali Mudassar gives us a quick 1-2-3 for improving our websites and making that fabulous first impression.

Show Yourself Some Love

You didn’t actually think we’d get through the February recap without mentioning love, did you? While you may pass on the Valentine’s Day traditions, don’t pass up the chance to love yourself (and your business) by asking for some help. It’s really easy for a small business owner to feel like they can and should do it all, but there’s nothing wrong with realizing that not EVERYTHING is your zone of genius. Debbie Mrazek tells us to share the love, get some help, and get back into your zone!

Landing Conversions

Do you have a landing page? Maybe more than one? Cristian Rennella shares seven sizzling tips for creating and optimizing your landing pages. Landing pages can be powerful conversion tools. These seven tips will help you make the most of your landing pages and up your conversion game!

Marketing Trends – Get the Big Picture

Need to know what the marketing trends are for 2018? Mark Toney has you covered with a groovy infographic that touches on the top five (so far!) trends in marketing. Make sure you’ve got the right strategy, then work your plan and make your marketing picture perfect!

Cooking Up Tasty Metrics

Use some video to spice up your content and use some metrics to keep your video on target. Deepasha Kakkar dishes about how to monitor metrics to serve up the content your audience craves.

Dive into Live

No doubt about it, video is hot right now. If you have cold feet about diving into Facebook Live, Tanya Smith helps you warm up to the idea. But you don’t have to go it alone – doing an interview is a great way to get your Facebook Live groove flowing. Build the know, like, and trust factor by explaining how you became an expert in your field. Make the leap into Live today!

Email Marketing as Easy as 1-2-3

If you want to be one of the emails that gets opened (instead of the instant-delete that’s the fate of most marketing email), follow the advice of Harley David Rubin as he shares his three steps to crafting compelling marketing emails. Can the spam – and make your emails short, sweet and on target.

This February Wrap-Up is for You, and Me Too…

I’ve always found it helpful to see each month’s posts in wrap-up format, and I trust you do, too. While February can seem to pass quickly, there’s still time to digest this assortment of solid digital marketing info. Bookmark the page so you can grab an info-snack as your schedule allows!

Our February wrap-up is like a virtual box of donuts – but you can tweet (instead of eat) if you found it helpful!

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.


    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.


    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.


    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich



    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.

    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You