ROCKS DIGITAL  BLOG

Laura Darkstar

Get Your Business Online: Google My Business Workshop

Google My Business with Justin Liles LSS 2015The learning, tips and practical application continues at the Local, Search and Social Summit 2015!

After Bernadette got us in the mind-frame of needing to be prepared to interface with the mobile marketplace, Justin Liles, SVP of Local Search at Advice Interactive Group (who has been in the local search industry since before they had a name for it – so he knows what he’s talking about) walked us through claiming and optimizing our Google My Business listing.

Why You Need to Be On Google My Business

Bottom line = Want to rank in search? You cannot ignore your Google My Business Listing.

Why does it matter? Having a Google My Business Listing is important because it will help you rank better locally, which will drive traffic to you.

This is especially important if you have a business that sells products or services to a local/community client base. Below are the steps you can take to help you get through the verfication process.

How To Get Your Business On Google My Business

Preparation – Below are the steps you can take to help you get through the verification process. He also gave a list of all of the materials you will need to properly fill in your listing information.

Items needed to complete your listing:

  • Images – Justin recommends having AT LEAST 10 images ready.
  • Your Name
  • Your Business Name (do not add location-specific information. For instance, Rocks Digital would be fine. Rocks Digital – Addison would be something you want to avoid).  This is especially important when you have multiple locations.
  • Business Address – Make sure this matches what’s on your website and also what is on your Articles of Incorporation. Don’t ever add your suite number to the 1st address line and don’t use the word Suite or Apartment, just use # sign (#1010)
  • Phone number – be sure this is your BUSINESS line, not a cell number or a toll-free number.
  • Website URL
  • List of Keywords
  • Email account set up in Google

Advice when completing your listing:

  • Better to use ZIP codes than a radius when selecting the areas your business serves.
  • Don’t have overlapping service areas on the map.
  • Better to put “call for appointment” if you don’t keep standard hours or work from home.

When completing the description area about your business:

  • Use bold for the brand name and services, but use sparingly.
  • Use bullet points and not comma separated lists.
  • Link to specific product pages within the description, not just your website.

Make sure you keep your information up to date and consistent across the Internet for the best results in getting and keeping your Google My Business listing verified!

This session was a great way to get started on listing and verifying your business if you weren’t sure how to do it. Have you verified your business on Google My Business?

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You