Explore the Future of Local Search with Greg Sterling of LSA at Rocks Digital 2017
Greg Sterling is VP of Strategy & Insights for Local Search Association (LSA). He is also a contributing editor at leading tech blogs Search Engine Land and Marketing Land. He’s been around local digital media for so long he now feels a bit like Yoda. Sterling has been doing research and writing about local search and location-based marketing since 1999. And though he’s not actually an SEO practitioner, he sometimes pretends to be one at conferences.
Previously Sterling was a senior analyst for Opus Research and The Kelsey Group (now BIA/Kelsey). He was also founding editor at Allbusiness.com and a producer for TechTV. Sterling has a law degree and was a practicing attorney for roughly 10 unhappy years.
Big Trends Shaping the Future of (Local) Search
Search and local digital marketing are changing dramatically right in front of us. A number of big trends will have a significant impact on how consumers find businesses and make buying decisions, and how enterprise and retailers will reach and transact with consumers in the future. These include:
- The continuing decline of the desktop
- The increasingly transactional nature of mobile
- The impact of artificial intelligence
- Location analytics
- Virtual assistants (as well as messaging and assisted search)
Greg Sterling will discuss these developments, what they mean, and how soon they’re likely to have a practical impact on marketers.