Debbie Mrazek

Tips to Help Keep the Momentum Going for Holiday Sales

Holiday Sales
Image Credit – Constantin Stanciu/

Many salespeople view the holidays as the slow time of their year, but it doesn’t have to be. If you want to end your year on a positive note with holiday sales, don’t slow your sales pace during the holidays. It shouldn’t be different than any other time of the year, except for the techniques that you use. To be an effective sales person, even in the holiday season, try a few things from this list.

Holiday Sales To-Do’s

Look for Money Left on the Table for Holiday Sales

The first thing you should do is to make sure that your clients aren’t leaving any extra funds on the table. There is still time left in the year for your clients to purchase any products or services that they may have overlooked and add to your holiday sales column. Check in with your clients to see how they are doing, and if they have any needs that you can meet.

Check In with Your Clients

This is also the ideal time to check in with your clients and review how the year went. You may realize that there were some things you could have done differently, and this is a great way for you, as a salesperson, to improve your skills and techniques. While reviewing what you have done in the past, you may also want to discuss the future. This is a great time to develop a plan for the upcoming year.

Remember to Celebrate!

The holidays are a time for celebration. With that in mind, you may want to host a holiday party for your clients. This is a great way to say thank you for all of their support throughout the year. When you make your clients feel like more than a sale, they will appreciate the effort and continue to come to you for their needs.

Give the gift of networking

The holiday season is also a great time to network. If you’re like many salespeople, you have likely received numerous invites to holiday parties. Those invitations are a great opportunity for you to network with potential clients, who you may not have had the chance to connect with any other time of the year.

Publish Your Holiday Hours

Schedules often change during the holidays, so don’t overlook the importance of sharing reduced hours with your clients. This will ensure that they are aware that you may not be in the office during your regular hours. The more informed your clients are, the more likely they are to reach out, should they need anything during the holiday season.

Review This Year, Plan for the Next

As the end of the year approaches, take advantage of this time to review your year. What were your high and lows, what did you learn throughout the year? As you take note of how your year went, also note what you would like to accomplish in 2017 and how you can go about accomplishing your goals.

How do you keep up your sales momentum as the year comes to a close?



Debbie Mrazek

Debbie Mrazek, author of the Field Guide to Sales, is a sales coach who delivers a sales prescription that really works. She teaches individuals how to transform their talents into s-a-l-e-s.

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