Do you understand the importance of optimizing your Google My Business page and the factors Google considers to rank your page, including your location, reviews and ratings, and how to build citations? If you’re not clear about what I’m talking about, go back and read the past few posts on these subjects. It’ll help you understand how to get more customers in your local area.
Okay, so I’ve covered two out of the three factors. Let’s talk about the 3rd factor Google considers to rank local search – citations.
Citations are “mentions” of your business name, address and phone number (also referred to as NAP). Although a website will help your online presence, you don’t need one to have your NAP mentioned.
An example of a citation is when your business contact information is listed on Yelp. This “mention” of your business helps your rankings. The more directories that mention your business, the stronger your rankings will be.
With all other factors being equal, a business with more citations will more than likely rank higher than a business with fewer citations.
Also, citations that are either local or relevant in your industry have a greater impact with your ranking over citations that are less relevant to your business.
Here are some potential sources that will help you build your citations:
Make sure your citations (those “mentions” of your business name, address and phone number) are accurate and consistent.
Why is this so important?
If you need help building out your location pages, reviews, ratings and citations there are organizations that you can hire to do it. One of those is Local Site Submit, a technology which was developed by my company, Advice Interactive Group.
What are your favorite directories? Do they mention your business?