ROCKS DIGITAL  BLOG

Bernadette Coleman

9 Ways to Create Content for Your Website

9 Ways to Create Content for Your WebsiteContent is king. What does that mean to you?

In the SEO industry, “content is king” is a widely used terminology. And there’s good reason for it.  Main search engines, such as Google, Bing and Yahoo, take into account the content displayed on your website to rank it. Through your website’s content, they can determine your relevancy for the searchers.

Creating content on a consistent basis for our website is easier said than done. If you want to keep up with local competition you must have content creation as part of your marketing strategy. Needless to say, when it comes to the content on your website, you want don’t miss any overlooked opportunities. Instead, stay on top of your competitors and fill up every corner on your website with rich content.

Now even if you understand the importance of great content for your website, you still might be asking yourself, “Where do I go now?” Let me break down the basics.

9 Ways to Add Content to Your Website

  1. Home page – The front of your website is one of the most important pages on your website. It should contain your business’ main goals and services/products for your customers. Keep your message simple and clear (i.e. how you can help your target customer) on the top of this page, with more details as the reader scrolls down.
  2. Category Page – Categorize your services. Don’t cram all of your services in one page, for example. This will make it harder for the search engines to rank the page. Instead, make content-rich pages for each category of service your local business provides.
  3. Product Page – If your business sells products, create a landing page for each product with a short and long description.
  4. About Page – Write up a short “about me” that communicates to the customer how you can help them and why you’re passionate about doing so.
  5. Contact Page – Make sure to include your contact information on a separate page. Include: location address, phone number, email, hours of operation, and a map of your location.
  6. FAQ Page – Create a page that you can continually update with frequently asked questions you receive about your products and services from potential customers and current customers.
  7. Schema Markup – Schemas were released on Google earlier this year. A schema mark-up in the appropriate area (i.e. contact info, location, product offerings, events, pricing, etc) is a great way to add content and boost up your rankings. There’s more info at www.schema.org
  8. Blog – A blog is a GREAT way to keep your website current. The trick is to make your blog valuable to your customers and stay consistent. Not a writer? There are plenty of blog writers to fill up your website at a solid rate.
  9. Post Videos – Content doesn’t have to be limited to words. Videos will speak to your customers and keep them on your website. Video marketing online is here to stay and it’s growing fast.

If you can update your website on a regular basis, you will give yourself the opportunity to keep up or even get ahead of your competitors. So don’t just create pages on your website and leave them there to get stale. Refresh the content whenever you have an update, such as: a new product, an award, an event, etc.

How to Get More Content Ideas

Ask your customers! Send them an email, ask them in person, post a question on your social media or create a way for them to give you feedback. The important thing is to discover your customers’ needs, so you can provide a solution through your content.

Check your competitors. A competitive analysis will help you determine what your market wants and what your competition is doing about it. Grab a list of about 10 or so competitors in your market and get ideas of the content they provide on their local website.

How do you come up with ideas for content on your local website?

Bernadette Coleman

Bernadette Coleman is a SEO, Local Search, Engaging Content Enthusiast & CEO of Advice Interactive Group, an Inc500 Digital Agency.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Hire a digital marketing agency.

    Why Hire a Digital Marketing Agency

    Staying ahead of search engine updates and marketing trends is a constant challenge, so it’s no surprise that businesses frequently turn to digital marketing agencies.

    Content writing services.

    How to Select a Content Writing Service

    From increasing local search presence to attracting new customers, businesses need quality content to thrive online. The leading content writing services consistently make life easier

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now