ROCKS DIGITAL  BLOG

Picture of Briana Ford

How to Create LinkedIn Video Content For Your Day Job

Facebook Sound CollectionHow to Create LinkedIn Video Content For Your Day Job was presented at the 2019 Rocks Digital Marketing Conference by Rachel Chang. Here are the takeaways from her session.

Rachel Chang became a top LinkedIn video creator in 6 months while working in-house – and not as a social media manager. She averaged only 15 minutes a day on LinkedIn – filming, editing, and posting entirely via mobile.

Rachel Has Garnered This From Her LinkedIn Videos

• 1.1 million views
• 26,000+ likes
• 5,000+ comments
• 8–10,000+ average views

Just on videos!

Member engagement on LinkedIn has increased 50% year over year. Organic content is increasing by 50% year over year. The network favors content posted by employees!

LinkedIn is going to start promoting more niche videos over viral videos, in order to help with education, learning, and professional development.

An example of a video content creator who gets it: Doctor Mike, who has over 3 million subscribers on YouTube!

LinkedIn is about documentation vs. creation. People want to know what you already do. Take people along the ride of your day-to-day at work. Rachel showed some examples of videos she’s posted, like a grand opening at work, or offering a safe space for a tough discussion.

Tips For Your First Video (Cheapskate Edition)

  • Face some sunlight
  • Good acoustics (cars work well)
  • Center yourself in the frame (rule of thirds)
  • Look at the camera, not at your face (I know – it’s hard being attractive…)
  • Take a shot beforehand (loosen up)
  • Don’t spend time introducing yourself – just jump in!

On LinkedIn, you get 1,300 characters when you post, so make them count. Caption files are super important for the hearing impaired, so be sure you transcribe your videos if possible. The copy is a great way to engage people who are at work and watch your video on mute.

Stickers: to use or not to use? Geo-tagged ones work really well, so people in the area would be able to see your content.

Hashtags: still important! Campaigns and hashtags are different though.

  • Examples of Campaigns: #LetsGetHonest #5AMChallenge #10Tips10Days #VoiceYourVibe #MyFirstVideo
  • Examples of Hashtags: #entrepreneur #venturecapital #mentalhealth #personalbrand #networking

LinkedIn is focusing on more niche, topical content. You’ll even get alerted sometimes when something is trending. So be sure to include hashtags in your post copy.

Tags: Don’t forget to tag people! Don’t blanket tag random people though, because it’s very spammy (and annoying). Tag with intention. Tag them because you genuinely believe you’re adding value or you think this person has thought leadership behind the topic.

Analytics: LinkedIn analytics are great. You can see who’s watching, what companies they work for, what their titles are, what areas they’re in. You’ll be able to share that information with potential sponsors as well.

Navigating Your Network: The ability to find the right people on LinkedIn is amazing. Once you add the right people to your network, you’re able to truly build a relationship and reap the benefits. When you’re a person’s first connection (1st), you get their contact information, such as their actual e-mail address. This accessibility to professionals is unmatched by any other network.

QR Codes: On LinkedIn, you can scan QR codes to get to someone’s profile. You can save the photo of the QR code and add it to your business card. When people scan it, they’ll be navigated directly to your profile.

Find Nearby: If you navigate to your Connection on your app, ensure “Find Nearby” is on, especially if you’re at a conference. It will start populating everyone in the room!

Pro-Finder & Other Premium LinkedIn Features: It works well for sales, but not necessarily for content creation.

Hashtags: Be specific and intentional about the ones you choose. 3–4 is what Rachel recommends, so you don’t waste too much copy space.

Legal Concerns About Employees Sharing Content: Intellectual property may be a gray area for some employees and employers regarding what’s being shared at and about work. Employers should realize that employee updates drive more traffic and engagement.

How Do You Convert Content into Sales: More views allow for negotiation in brand deals! You can turn these into speaking, brand deals, and activations. It turns you into a media company. You can use the analytics to tell brands who your target audience is. It builds social capital, which can be used for monetary and professional opportunities.

Advice on Leveraging Business Page vs. Personal Page: Michaela Alexis is a Millennial LinkedIn. She can tell you how to integrate a business page and personal brand.

Briana Ford

Briana Ford is the President of Social Media Dallas, a professional organization that strives to drive conversation and educate members on how companies are leveraging social media to reach, engage, and, most importantly, drive revenue.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Local SEO company strategies.

    What Does a Local SEO Company Do?

    Local SEO is a digital marketing strategy focused on boosting a business’ local search visibility within a particular area. With the successful implementation of proven

    Hire a digital marketing agency.

    Why Hire a Digital Marketing Agency

    Staying ahead of search engine updates and marketing trends is a constant challenge, so it’s no surprise that businesses frequently turn to digital marketing agencies.

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now