ROCKS DIGITAL  BLOG

Bernadette Coleman

How to Do A Website Link Audit: Tools and Tips To Get You Started

How To Do A Link AuditYou’ll never really find the “right time” to perform a website link audit unless you make it a priority, because, let’s face it, you are busy and the squeaky wheel always gets the grease. Link auditing is important for maintaining the SEO health of your website and knowing how to perform a website link audit is very important.

What You Need to Know About A Website Link Audit

Before we discuss how to perform the audit, let’s start with what a link audit is – simply put, it means to review all links on a website to make sure they are connecting to the appropriate location. There are several different types of website links you’ll need to audit.

Internal Links
You have links that YOU create on your or your client’s website that links to content within the website, this is an internal link. Sometimes a broken link will occur when you rename a page, blog post or delete an image even.

Inbound Links
Known more often as backlinks, inbound links are links to your website from other websites. You are probably thinking, “Wow this is great, other websites promoting mine?” Well, don’t get too excited because backlinks can be dangerous when the website linked to yours is viewed poorly by Google. You don’t want your website to be associated with low-ranking websites.

Outbound Links
These are links that you have within your website pages and posts that go out to third party content. Sometimes the third party website will change or remove the content piece you are linking to, which will cause you to have a bad outbound link. This makes for a poor user experience and, if you have too many of them, could reflect poorly on your website to Google.

Simple 1, 2, 3’s of How To Do A Website Link Audit

 
1. Use the Right Tools

Link auditing tools are the best! They are easy to work with, all you have to do is visit one of the many auditing tools websites. Some work as simply as entering the web address. Others you will have to install on your computer. Either way, you will be provided with statistics related to your good and bad links quickly and easily.

Free Link Auditing Tools

2. Listen to Google

As you already know, Google and other search engines determine the visibility a website gets in search results based on the amount of errors on the website. Yes, it’s nearly impossible to have a perfect website all the time, so bad links and broken links are bound to happen because of the amount of movement on the Internet.

Make sure you have Google Webmaster Tools setup for your website and you are monitoring the account. Google will have alerts on the site when you have an issue that needs to be addressed. If you receive a penalty warning from Google, then THAT should be your wake-up and call-to-action to fix the problem that is harming your SERP visibility.

3. Don’t get “Trigger Happy”

In the link auditing process, you might receive a warning about some of the links. Don’t jump the gun and start disavowing links without doing some research of your own. You may need to contact the webmaster of the site linking to yours and request they make a change, remove or correct a link.

Remember, no matter how easy or cheap a tool is, it’s still just a tool and needs a human behind the tool to interrupt the results.

These are just a few quick tips to get you moving forward in the link auditing process. As you explore these tools and the information provided to you in Google’s Webmaster Tools, you’ll need to do some research. Link auditing, just like optimizing your content for search and local SEO is a process, be ready to research, learn and do your homework.

Have you performed a website link audit before? Share what you learned below.

Bernadette Coleman

Bernadette Coleman is a SEO, Local Search, Engaging Content Enthusiast & CEO of Advice Interactive Group, an Inc500 Digital Agency.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You