All great chefs know that even in the simplest dishes, the key to creating a great dish is to use the best possible ingredients. What do you need to create great content marketing in your business? The most important ingredient is the copywriter!
Not everyone on your staff has the ability or the time to create the amount of website content you need. Needless to say, you will need someone to write regular blog posts, white papers, landing pages, video scripts and other types of web content. You need to find a freelance copywriter or perhaps even a team of copywriters.
When you start the search for a copywriter, first determine which set of skills is relevant to your project. Are you creating content for a PPC campaign? Then you should look for an SEO copywriter.
Do you need someone with specific knowledge of your industry? Since many B2B copywriters specialize in specific niches, you can look for writers who have experience in financial, health and other industries.
Review their writing samples and portfolio to be sure they can write in a style and tone that is right for your business.
Writing skills and how to use the Oxford comma are not enough.
A Copywriter/Content Strategist can become an important part of your team by helping you determine the right type of content that will help you achieve your goals.
Do not expect to find good quality writers for $5.00 per blog post on bidding sites like Elance or Fivver. With good writers, like anything else, “you get what you pay for”.
Whether you decide to hire an in-house copywriter or bring in a freelance writer to help out with a project, remember: finding a good copywriter is the key ingredient to your content marketing success.
How are you generating content to market your products / services? Are you the great chef and the business owner?