Does it matter if someplace on the Internet has your citations wrong? Yes, it certainly does. In fact, when it comes to your company’s web presence, every detail in every “citation” must be correct in every single place on the Internet that your company information appears.
The name, address and phone number (NAP) of your business is referred to as a “citation” and can also be just your company name. The trick is knowing how to find each occurrence where your company name or the NAP of your company appears. Then, you have to know what to look for and how to correct them once you do find them.
There is now a simple step-by-step eBook, The Complete How-To Guide for Local Citation Audit & Clean Up, written by Bernadette Coleman, that teaches you all the basics about your citations.
Search engines are indexing websites daily and it is important that they find your correct business information. Plus, you need to make it easy for more potential customers to find their way to you in desktop and mobile searches.
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