It’s common knowledge that SEO is vital for high Google rankings, so keep that in mind as you weigh whether or not to use influencer marketing to score an SEO and rankings boost.
It is also important to note that there’s constant change in Google’s search algorithm, in the sense that what worked a few years ago might not work today. As a result, search engines have made human signals and social proof a priority, instead of numerous keywords. And the regular changes in search engine algorithms have brought about a new link building system – social media shares – which is where influencer marketing plays a vital role.
Discover How to Use Influencer Marketing to Boost Your SEO and Google Search Rankings
The benefits of working with influencers are enormous. Influencer marketing can provide fascinating results, in that it can help you with the following:
- Boost SEO and Google search rankings
- Increase social media shares
- Improve brand awareness
- Drive more website traffic
- Enhance content engagement
- Maximize sales
Recent research by BrightEdge points out that over 50% of all traffic across numerous industries comes from organic searches.
The research further shows that more than 40% of all revenue is captured by organic traffic.
Consequently, influencers can help you generate more organic traffic by increasing your reach, and can vastly improve your SEO and Google search rankings.
Experience the 3 Benefits When You Use Influencer Marketing
Keep reading to discover the amazing potential of influencer marketing in terms of SEO and search engine rankings.
1. Build Quality Backlinks
With the constant change in searches, SEO is now more about building quality natural links.
A study by Moz where more than 150 experts were surveyed found that the quality and authority of websites that link back to your site are among Google’s top ranking factors.
What does this mean for marketers? Simply put, you’ll have to earn quality backlinks from authority websites in your industry to boost your chances of ranking high on search engines.
How Can I Build Quality Backlinks?
There are many ways to build amazing backlinks to your website, blog or business page.
You can build quality backlinks through the following practices:
- Press release
- Guest posting
- Blog commenting
- Article marketing
However, influencer marketing can make it a lot easier for you. The truth is that you can easily earn natural backlinks when an influencer shares a link.
And when influencers link back to your website or business page, they effectively improve your trust, credibility, authority, and also boost your search rankings.
As you may already know, influencers have the audience you’re looking for, and they have influence over their loyal audience, which is why they’re influencers!
So, when an influencer shares a link, the link is also shared by his loyal followers to their audience. Their audience shares it with others, and it keeps going.
As the content is shared it earns new links along the way, and there’s a possibility that high authority sites with excellent links can snap it up because the content is spreading like wildfire.
Pro tip: Ensure that you work with influencers in your niche (they’re all over the web). Identify those who’re having massive engagement with their audience.
2. Establish Long-Term Relationships with Influencers
Working with influencers is a win-win venture that calls for having a long-term relationship with the influencer (or influencers) you’re working with.
For example, if you hire an influencer for a one-time contract, it will hardly convert your loyal audience into buying customers.
However, if this contract is taken further, where your brand is mentioned frequently by the influencer(s), then your target audience will identify you as being credible, because influencers are loving and using your products/services.
Consequently, establishing long-term relationships with influencers is amazing in all aspects of marketing, including SEO and Google search rankings.
As far as search engine algorithms go Google will always prefer human signals, which comes in various ways, such as blog commenting, mentions, social media sharing, etc.
Hence, working with influencers on long-term projects will definitely help you achieve improved SEO and Google search rankings.
3. Get Fresh Content Ideas
While you want to collaborate with influencers in your industry, some marketers would want to create their own content.
But you need to know that one of the many reasons that they are influencers is because they have the voice, so to speak.
They have the attention of crowds of people and understand their problems and issues.
And interestingly, one of the main priorities of search engines is quality content. As a result, allowing influencers to create content for your brand will be a big boost, because they’ll incorporate fresh content ideas.
The result will be high-quality content that resonates with your target audience and aligns with the influencer’s audience as well.
This will certainly enhance your SEO and improve your Google rankings, because it is the type of content that search engines love.
How Can I Find Authority Influencers to Work with in My Niche?
Authority Influencers are all over the internet. But being able to identify the right influencers for your marketing campaign is the most interesting part.
Interesting, because you want to work with influencers who can bring fresh ideas to the table and create content that’ll reach a wider audience with massive engagement, which are the primary search engine ranking factors.
There are key metrics to measure in order to find the right influencers to work with. Some of the influencer metrics to consider are:
- Domain authority
- Engagement rate per post
- Unique visitors per month
- Audience demographics, etc.
Are You Ready to Use Influencer Marketing to Build Win-Win Relationships?
Influencer marketing is an incredible digital marketing asset that has grown in popularity due to its remarkable potential. Even though influencer marketing is a phenomenal subject in the marketplace, many marketers are still not making the most of this marketing asset!
It’s time for you to invest in influencer marketing to help improve your SEO and Google rankings.
As pointed out in this article, build mutual relationships with influencers in your niche and collaborate with them on long-term projects. They will surely help you create fresh content that will engage your audience, boost SEO and search engine rankings, as well as grow your business fast.
Do you already use influencer marketing? Has it improved your SEO and Google search placement? Share your experience in the comments!