Hugo D. Aviles to Speak on Blockchain’s Transformation of the Digital Marketing Ecosystem at Rocks Digital 2018
Hugo D. Aviles has expertise in world economics, blockchain technology, social media innovation, and metrics-driven internet marketing strategies. He proudly served in the United States Marine Corps during Operation Enduring Freedom and is currently the Co-Founder and Managing Partner at iBoss Advertising, an international strategic digital media marketing firm, and hBoss Digital, a digital marketing agency specializing in enterprise monetization scaling for the music industry.
Hugo is also the Portfolio Manager of Blockhash Capital, a blockchain digital asset management company that is firmly committed to providing impressive returns through the use of a diversified and actively managed portfolio of blockchain digital technology assets.
He is also the Co-Founder of CardConnect – FDIS-Tampa, an interchange management technology platform under First Data, which currently has an annual portfolio of $30+ million under self-directed management. CardConnect provides SMBs and Enterprises with simple and secure credit card payment processing, using industry-leading tokenization & P2PE.
In addition, Hugo is currently CTO at Arias Intel Corp and the Co-Founder of iBoss Ventures, a strategic technology holding company with a focus on developing innovative digital technologies. He also sits on the advisory board of C. E. Hutton, a capital consulting firm and business management company offering strategic services to minority-owned businesses.
How Blockchain Technology is Transforming the Digital Marketing and Advertising Ecosystem
Many of you may recall the terms cryptocurrencyand Bitcoinand their recent disruption in the financial sector. Blockchain technology supports such transactions, as well as other medium of exchange peer-to-peer environments including decentralized ledgers, smart contracts, and so on.
Blockchain is not only impacting the current financial market, it is transforming the digital marketing and advertising space as well. The influence of blockchain, both piercing and positive, is imperative for marketers and advertisers to be aware of – and to clearly understand – in this ever-growing peer-to-peer decentralized network.
During this session, Hugo D. Aviles will explore:
- The digital media blockchain economy ecosystem
- Brand and consumer smart contract environments
- Consumer profile transparency and direct targeting
- End-to-end ad buying transparency
- The removal of middleman ad brokers
- Influencer marketing and ledger of history
- Blockchain technology, KPI metrics and scaling platforms
Blockchain technology is still in the early adopter stage, so you do not want to miss this session, as Hugo D. Aviles will give you a step-by-step blueprint to help build and scale your digital marketing agency in this new blockchain environment!