Most of the major social media platforms today have a video component with the ability to broadcast live, AKA live streaming. However, now more than ever, with vast amounts of content to compete with, it is vital to create content of value. Otherwise, you can quickly find yourself producing content without generating results.
Before you broadcast, it is imperative to know what you are offering and whom you are serving.
Your goal is to create content that will serve your business for the long term, not just for the moment. To do this effectively you must research what your ideal clients are hungry for right now in the marketplace. A simple way of accomplishing this task is to leverage Facebook Groups and Reddit. Within each of these areas you want to look at what problems people are talking about that relate to your product or service. This ensures that you will produce content that is relevant to your target audience.
One of the best ways to stand out in the crowded content market is to create valuable content that’s worth sharing. As you continue to create content, you will find more people tuning into your broadcasts. It’s simply a matter of perseverance. One thing that you can do to increase your viewership is to let people know in advance when you are going to go live. Additionally, do not make every broadcast exclusively about business. People do business with people, so let them know more about you.
Supplement Organic Reach with Ads
Regardless of the size of your audience, a tool that you should consider utilizing on Facebook to expand your reach is ads. As the organic reach will be limited, especially as you are growing your following, ads will help you reach more people consistently. They will also expose your brand to people who might not have heard about you before, increasing the probability that they do business with you in the future.
There are several tips that you can utilize to improve your performance on camera. You will find several great tips within this interview I did with Michael Cinquino on my podcast.
Repurpose Live Streaming Content for Even More Reach
Lastly, repurpose your video content. If you are providing consistent valuable content in your broadcasts, utilize the video within YouTube and your website. As people leverage the search engines to look for solutions to their problems, the more content for them to find increases the probability that they will choose your business over the competition.
Successful Live Streaming Pays Off for the Audience – and for Business!
Live streaming video is a popular form of marketing and audiences tend to like it. However, it is only worthwhile if you can get results. Following these tips will get your videos noticed and get you results that will end in new followers and business growth.
How are your results from your live streaming efforts? Share any additional tips you have in the comments below.